Santa Cruz, Calif. - Feb. 22, 2018
SANTA CRUZ, Calif. (Feb. 22, 2018) —Tepui, the leading brand of rooftop tents and outdoor adventure gear, announced today the launch of its Endless Adventure™ initiative. As a company deeply rooted in off road adventure and expeditions this marks a new direction that aims to expand the rooftop tent market to all outdoor enthusiasts and celebrate the spirit of the road trip. To celebrate the launch, Tepui is encouraging its community members to share their idea of a dream adventure and what drives them to get off the beaten path in a campaign launched at www.tepui.com.
Interested participants can submit applications online. Once all submissions are collected, Tepui will pick ten winners and award them with $2,000 and Tepui gear to support their ultimate road trip. An additional five winners will receive an extra $2,000 at the completion of their trip. The deadline for Endless Adventure submissions is March 22nd and the winners will be featured throughout the year as they complete their trip.
“Our company was founded on a road trip,” says founder Evan Currid, “the adventure and spontaneity of the open road is at the core of our company and we want to share that with our community. Whether it’s a road trip in their home state or an excursion across the country we want to support others as they embark on their dream trip.”
Endless Adventure marks a pivotal moment in the brand’s young history, broadening its reach in the outdoor market, while maintaining the highest quality rugged gear. Since its creation in 2010, Tepui has significantly contributed to the rooftop tent category’s growth and adoption by consumers outside of the overland and 4x4 markets.
“Tepui has been synonymous with roof top tents for the last few years and we are now in a place where we want to embrace any adventure our community takes,” said founder Evan Currid. “We see the Endless Adventure as a way to get people outside; first time campers, families, and avid adventurers. It’s an opportunity for Tepui to reflect on the last 8 years of adventure and thank our extended family by supporting their dream adventures.”
Tepui remains at the cutting edge of rooftop tent design. The brand’s line of accessories has expanded to feature interchangeable canopies for camping in varying weather conditions and a hard-shell tent with an integrated rack system for bikes and kayaks. In addition to leading product innovation, Tepui has led retail expansion for the rooftop tent category. Its tents were among the first to be available at major retailers REI, Bass Pro Shops, Cabela’s and Backcountry.com.
About Tepui Tents
Founded in 2010 and based in Santa Cruz, California, Tepui Tents makes the highest quality rooftop camping tents and excursion accessories available. Engineered with market-leading designs that utilize premium materials, Tepui Tents are easy to install on almost any vehicle with a roof rack. From off-road warriors at the Baja 1000 to families car camping for a weekend at the lake, Tepui Tents and rugged accessories make any adventure a comfortable home away from home. For more information, visit www.tepui.com.
Jeff Colt, Backbone Media, Jeff.firstname.lastname@example.org, 970-963-4873 ext. 104