Industry veteran Patrick Stratton has been named CEO of Tenkara USA, joining tenkara legend Daniel Galhardo on the senior management team.

Stratton has held senior management positions at some of the oldest and most recognizable outdoor brands including The North Face, REI and Mountain Equipment Co-op, among others. Leveraging that experience, Tenkara USA will focus on building momentum and growing the brand, working to expand sales and dealer networks to bring the sport to a larger audience, using new products and concepts to drive interest, placement and sales.

"Patrick’s product management and entrepreneurial experience are a perfect match to help take Tenkara USA to the next level, where we can continue to provide the best product to an ever growing audience of people who spend time outdoors and may want to add fly-fishing to their list of preferred activities,” said Daniel Galhardo, Founder and Chairman of Tenkara USA.

“I’ve known Daniel for a long time, and have envied his ability to communicate the technique and simplicity of the sport,” said Stratton. “I see many opportunities for the brand and the sport, and I look forward to being able to introduce Tenkara USA to new audiences while maintaining a strong connection with our existing customers and ensuring we tackle the challenges faced by a growing brand.”

Nine years ago Tenkara USA created a new category in the outdoor industry, one that opened the doors to fly-fishing to many people interested but ultimately intimidated by the sport.

Galhardo will focus on product development and story-telling, and will work closely with Stratton and the rest of the Tenkara USA team to continue pushing forward their mission to ‘enable people to enjoy the benefits of tenkara by sharing the philosophies of simplicity, open-mindedness and caring for the environment while providing the best tenkara information, gear, and service’.

“Tenkara USA is ideally positioned to bridge the gap between the outdoor industry and fly-fishing by providing ultra-compact, portable and simple to use equipment along with a message of simplicity,” said Stratton.


Founded in 2009 by Daniel W. Galhardo, Tenkara USA is the first company to introduce tenkara fly-fishing equipment outside of Japan. Based in Boulder, Colorado, Galhardo is widely recognized as the North America tenkara expert and has written a book and published several videos on the sport. Tenkara USA is a fully independent company that designs manufactures and distributes rods, lines, flies and select accessories for tenkara fishing enthusiasts and beginners alike. 


Tenkara USA Hane Rod compact and sections S18

Tenkara USA Introduces New hane Rod

Tenkara USA, the original American tenkara rod company, is proud to introduce the new Hane Rod, built to pack down even smaller for hiking, bikepacking, or any kind of travel.  Measuring just under 15 inches when collapsed, the Hane (pronounced: "huh - nay") is a super compact more

EC Adams Outdoor Sales 0718

Eagle Creek Hires Adams Outdoor Sales

Eagle Creek announces a new partnership with Adams Outdoor Sales as representatives for the Great Lakes East territory, including MI, IN, OH, and KY, effective immediately. Managing one of the larger territories for Eagle Creek, Adams Outdoor Sales will leverage nearly a decades more

Evan Wert headshot 0618

SMC Hires Evan Wert As Global Sales and Marketing Director

Seattle Manufacturing Corporation (SMC) is pleased to announce the appointment of Evan Wert as Global Director of Sales and Marketing. Wert is charged with bolstering the brand image and sales channel direction, as SMC enters a new era of design and development of premium gear more

Katie Spikes

Katie Spikes Joins Mountain Khakis as Senior eCommerce Manager

JACKSON, WYO. - February 21, 2018   Mountain Khakis®, the leading mountain town-inspired lifestyle apparel brand for men and women, is pleased to announce Katie Spikes (a.k.a. “Spikes”) has joined their team as Senior eCommerce Manager. In her new position, Spikes will lead all more


Mountain Khakis Announces New Sales Representation

Mountain Khakis®, the leading mountain town-inspired lifestyle apparel brand for men and women, is proud to announce new sales representation in two key territories, effective immediately. Representing the Rocky Mountain region, Annie DeWaters is the founder and principle of Gone more

Carlos Arango

Eagle Creek Announces Carlos Arango as Creeker of the Year 2017

SAN DIEGO, Calif. - February 20, 2018  Eagle Creek is proud to announce their employees have chosen Carlos Arango as 2017 Creeker of the Year. A tradition at Eagle Creek since the beginning, but recently revived in 2015, the Creeker of the Year Award recognizes an employee who more

EC QYJ Dawnielle_RoadLR


Seattle based Dawnielle René, who hasn't taken any vacation days in the last two years is now set to travel the world. Dawnielle is the first of six lucky winners who gets to travel anywhere she wants, courtesy of Eagle Creek. As adventurers themselves who firsthand know the more

Tenkara Logo

Tenkara USA Launches New Website

Tenkara USA Launches New Website Boulder, CO (June 4, 2014) – Tenkara USA, the first company to introduce the Japanese method of fly-fishing, tenkara, outside of Japan announces the launch of their new website.  Tenkara USA’s website has been completely redesigned to more more

Jeff Scully

Ortlieb GmbH appoints new CEO

Heilsbronn, Germany - March 7, 2018  ORTLIEB Sportartikel GmbH is proud to announce the expansion of its management team. The Franconian manufacturer of waterproof outdoor products is pleased to announce the hire of Jürgen Siegwarth as the company’s CEO and the addition of more