SylvanSport Bolsters Direct to Consumer Efforts with Improved Online

SylvanSport announced the opening of its new SylvanSport Online Store (www.sylvansport.com/store). In concert with the new store, SylvanSport launched an aggressive marketing program through the Affiliate marketing technology leader AvantLink.com.
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“Since we've re-invented the way people carry gear and camp… Why not re-invent the way people buy our products?”
Thomas Dempsey
SylvanSport President

SylvanSport announced the opening of its new SylvanSport Online Store on Monday, June 15th, featuring the award winning GO, Mobile Adventure Gear camper (www.sylvansport.com/store). In concert with the new store, SylvanSport launched an aggressive marketing program through the Affiliate marketing technology leader AvantLink.com.

Offering a wide range of SylvanSport accessories as well as a host of complementary products, the store is the latest development in SylvanSport's innovative marketing strategy. Highly regarded gear manufacturer, Kelty, complements the Mobile Adventure Gear market segment. SylvanSport's relationship with Kelty began in a partnership intent on developing the ideal tent for the GO. Now it has expanded to leverage the breadth of resources from Kelty's full line of products. From an auxiliary awning kit to reclining camp chairs or storage containers, the SylvanSport store provides a one-stop-shopping experience appropriate for optimizing the camping experience.

“The next step is to continue to build the store with complementary products that enhance the Mobile Adventure Gear segment we've pioneered.”
Thomas Dempsey
SylvanSport President

In addition to the improved storefront, SylvanSport has leveraged AvantLink to boost site traffic. AvantLink is a value-added intermediary providing services for affiliate merchants and related sites.

The SylvanSport GO has made history through its numerous awards and accolades since its introduction in 2007. From “Gear of the Year” to “International Design Excellence” the GO has turned heads and made headlines. This self-described “Mobile Adventure Gear” has created an exciting new category within the outdoor products market.

For more information, visit www.SylvanSport.com.

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[Note to editors: for an interview with Thomas Dempsey, founder of SylvanSport, please contact
Kyle Mundt @ kyle@sylvansport.com or phone 828-883-4292, ext. 21.]

SylvanSport, founded in 2004 by veteran Outdoor Industry executive and entrepreneur Thomas Dempsey, designs, manufactures and distributes “Mobile Adventure Gear” from its headquarters in Transylvania County, North Carolina. The company is committed to developing smart, efficient, visionary products that encourage responsible and respectful enjoyment of the outdoors.

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