Superfeet Unveils ME3D™ Recover; Industry’s First Fully Customized Recovery Slide

Brand continues revolutionizing individualized fit and shape solutions while disrupting industry
Author:
Publish date:

FERNDALE, Wash.- November 29, 2017 

Superfeet

With more than 40 years’ experience crafting and perfecting foundational support for life on the go, Superfeet is building on the successful introduction of FitStation powered by HP, and proudly previews the next evolution of the experience with ME3D™ Recover – recovery slides. FitStation powered by HP is the world’s first end-to-end solution that provides individual off-the-shelf shoe and insole recommendations, 3D printed insoles and now, individualized custom footwear. The system captures 3D scans of the foot, foot pressure measurements and gait analysis to create a one-of-a-kind Kinetic Profile of each foot, it then interprets the data to create individualized products designed specifically for the unique way each person moves.

ME3D Recover is a commercially-available individualized recovery slide with a lot size of one, available this spring. Featuring Superfeet proprietary SYNCRO Recovery Foam, the ME3D™ Recover slide takes the data collected with the FitStation technology platform and calibrates

customized comfort zones to respond to the unique way each runner moves. The result is a recovery slide tuned to deliver the perfect combination of cushion and support. The ME3D Recover helps maximize recovery by minimizing the work your body encounters between runs.

“For too long recovery has been a one-size-fits-all solution for runners of different shapes, sizes and abilities,” said Eric Hayes, Chief Marketing Officer at Superfeet. “We are reimagining the way the industry approaches recovery. In addition to creating the most individualized fit solutions on the planet, FitStation also allows us to push the boundaries of what is possible with footwear manufacturing. This is just the beginning of a major shift in how consumers will experience shape and fit.”

Also debuting at The Running Event, Superfeet and HP Inc. announces a collaboration with Brooks Running Company, to produce the first performance running shoe created based on an individual’s unique biomechanics as captured via FitStation. Brooks’ personalized running footwear will be manufactured at Superfeet’s world headquarters in Ferndale, Washington and available June 2018 through special order at select retailer partners.

To learn more about FitStation powered by HP, ME3D™ Recover and the new collaboration with Brooks Running Company, please visit http://www.superfeet.com/fitstation.

ABOUT SUPERFEET: For more than 40 years, Pacific Northwest-based Superfeet has been creating innovative products featuring the doctor-recommended Superfeet® shape, helping millions of people worldwide experience unparalleled comfort, pain relief and performance. First introducing the supportive Superfeet shape in their wide variety of over-the-counter insoles, the company now makes full line of comfort-focused footwear with Superfeet shape inside. Today, through the latest advancements in 3D-printing technology, Superfeet is taking insoles and footwear from mass-produced products to personalized, made-for-you solutions. A 100% employee-owned company, Superfeet gives 1% of sales and countless volunteer hours to help others shape a strong foundation for a healthy future. For more, visit superfeet.com.

About Brooks

Brooks Running Company sells its performance footwear, apparel, sports bras and accessories in more than 50 countries worldwide. Brooks’ purpose is to inspire everyone to run and be active by creating innovative gear designed to keep runners running longer, farther and faster. This purpose is supported by Brooks’ Run Happy philosophy, a quest to celebrate and champion the sport of running and all runners everywhere. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit www.brooksrunning.com for more information or follow us on Twitter (@brooksrunning) and Facebook (www.Facebook.com/brooksrunning).




Related

One Up Your Recovery Game with New Superfeet Aftersport Slides, Available Now

Superfeet, the industry leader in underfoot shape and support for more than four decades, announces the debut of the Superfeet Aftersport™ slides available now at 140 retail locations nationwide and online at superfeet.com. Say goodbye to static recovery - the new Aftersport ...read more

SF_Purpose-Mission-Vision

Superfeet Redefines Company Mission to Make Way for the Future

FERNDALE, Wash. (April 24, 2018) – As industry and consumer demands change, Superfeet demonstrates how a brand, more than four decades old, increases relevance over time while staying true to its roots and culture by introducing a new mission that leads its way to the future. “To ...read more

With an onsite prototype lab and 3D printing center, Flowbuilt creates lasts and molds in a fraction of the typical time allowing partners the ability to go-to-market faster than ever before.

Flowbuilt Manufacturing, World’s First Mass Customization Footwear Facility, Opens Its Doors in the USA

FERNDALE, Wash. (May 21, 2018) – Bringing together world-class partners, state-of-the-art technologies and equipment, and cutting-edge vision, Flowbuilt Manufacturing, is solving for manufacturing demands today, while future proofing for business and retail needs of tomorrow. ...read more

Superfeet Gives Consumers Access to Expert Advice With All New Wellness Panel

FERNDALE, Wash. (March 19, 2019) – Why recover when you could re-energize? Superfeet, the industry leader in underfoot shape and support for more than four decades, is pleased to announce the debut of the Superfeet Wellness Panel, a new resource that provides exclusive advice, ...read more

NB_SF_Lockup_vertical

Superfeet Secures New Balance License Agreement

FERNDALE, Wash. (January 23, 2020) –Since 1977, the naturally supportive and energizing foundation of Superfeet insoles have helped millions experience life-changing comfort, pain relief, and sports performance. Building upon their unwavering commitment to support as many people ...read more

Doubling Down on Innovation: Superfeet Announces Acquisition of RSscan International

FERNDALE, Wash. (June 13, 2019) – Superfeet, the industry leader in underfoot shape and support for more than four decades, is pleased to announce the company has acquired RSscan International, the leader in movement analysis and personalized products for elite athletes ...read more

Volumental and Superfeet announce a partnership to bring footwear personalization to Volumental’s 3D scanning retail solution

Volumental today announces an expansion of its retail experience with on-demand personalized footwear from Fitstation by HP. Volumental, a 3D scanning and footwear recommendation software company is adding the capabilities of Fitstation, a personalized footwear manufacturing ...read more

ECCO_OUTDOOR_LOGO_POS

ECCO Outdoor Spring 2019 Collection Unveiled at Summer Outdoor Retailer

Londonderry, NH (July 19, 2018) – ECCO, the leading family-owned global footwear brand, proudly introduces new additions to the multi award-winning Outdoor collection at the upcoming Summer Market Outdoor Retailer trade show (booth #42007), July 23-26, 2018, in Denver, CO. ...read more

Superfeet Worldwide Responds to COVID-19 by Offering 3D Printing Capabilities HP device

Superfeet Worldwide Responds to COVID-19 by Offering 3D Printing Capabilities

FERNDALE, Wash. (March 24, 2020) -- As the COVID-19 pandemic continues to spread across the country and place immense strain on the already overextended US healthcare system, Superfeet has opened their doors to help those needing immediate access to 3D printers and/or production ...read more