Somnio Running Restructures Sales Force

Customizable shoe brand, Somnio Running, today announced the restructuring of its sales department to better support the companies growth and continued expansion in the US.
Author:
Updated:
Original:

Somnio has moved from using independent sales reps in different parts of the country to hiring its own dedicated sales reps that will focus on both the specialty running and comfort shoe markets in all regions across the country.

“The new structure is critical to continuing our growth and to provide the service and training for our dealers, our rapid expansion over the last year and half allows us to make this change,” said Somnio President Sean Sullivan.

Internally, the new sales force will be lead by Jamie LaChance (jlachance@somniorunning.com

), who as National Sales Manager brings a wealth of experience working in the specialty running channel for 11+ years, having worked for Nike, Adidas and most recently as Western Region Sales Manager for Saucony.

“I'm very excited to be a part of the Somnio team,” said LaChance. “The idea of providing a customizable shoe and the educational tools that Somnio is providing to the dealers are breaking new ground in the shoe industry and changing the way shoes are fitted and sold.”

With representation in every region in the United States, the new Somnio sales team includes:

Colin Andrews (candrews@somniorunning.com

), also the new Eastern Regional Sales Manager for Somnio, will drive sales in the Midwest, covering Illinois, Wisconsin, Minnesota and Iowa.

Thomas Davies (tdavies@somniorunning.com) in the Northwest region will service Northern California, Oregon, Washington, Alaska, Montana, and Idaho.
Handling the Mid Atlantic territory for Somnio is André Williams (
awilliams@somniorunning.com).

Patrick MacAdie (pmacadie@somniorunning.com) will manage the Northeast region.

Covering the Mideast is Jason Sichting (jsichting@somniorunning.com

), servicing Indiana, Ohio, Michigan, Kentucky and Tennessee.

Based in the Southeast, Craig Sinbine (csinbine@somniorunning.com

) will be directing sales in Florida, Georgia, North and South Carolina, Alabama, Mississippi and Louisiana.

Covering the South Central region will be Kevin Schultz (kshultz@somniorunning.com

).

Additionally, Tish Mendick (somnionic@aol.com), successful owner of three Z-Coil stores, joins the Somnio team as New Business Development Director for the brand and is focusing on the comfort shoe channel.

“This is a big investment for us but I think it shows our commitment to the dealers and also our firm belief that our customizable fitting system, biomechanics training and our footwear solutions are the future of the specialty run and comfort stores,” added Sullivan.

Related

Somnio Brings Comfort and Style to Your Everyday Marathon

With the successful launch of Somnio Running in 2009, the company is now applying their biomechanic expertise and knowledge of perfect fit to everyday, casual shoes. Just like Somnio running shoes, the company's new technical casual models feature Somnio's signature F.E.A.T. ...read more

Somnio Running Partners with Run Canada Distribution

“We have wanted to move into the Canadian market for a while,” said Sean Sullivan founder and president of Somnio Shoes. “There are lot's of great stores in Canada and we are excited to have such an experienced and passionate sales pro like Mark as our first Canadian ...read more

Somnio Running Assembles Growing Sales Rep Force

Santa Cruz, CA – February 20, 2009 – Customizable running shoe company, Somnio Running, announced this week the addition of new sales representation in five key regions: the Rocky Mountains; Northern California and Nevada; Florida; the Great Lakes; and the Midwest. ...read more

Somnio Running Names Denny, ink. Public Relations Agency of Record

Customizable running shoe company, Somnio, announced today the appointment of communications firm, Denny, ink. as its public relations agency of record.Denny, ink. will oversee all public relations initiatives for the Santa Cruz-based company behind the world's first customizable ...read more

Somnio Running Launches Line of Customizable Running Shoes

Santa Cruz, CA - Santa Cruz-based Somnio Running announced today its new line of customizable running shoes that will be sold exclusively in specialty running stores nationwide on June 1, 2009. Breaking new ground in the running shoe industry, Somnio shoes feature an adjustable ...read more

Scott McDonald Joins Somnio as Sales and Marketing Manager UK

“With McDonald comes 20 years of experience in the sports trade,” said Sean Sullivan founder and president of Somnio. “We are thrilled to have such a passionate runner, who knows all sides of the sports industry in detail join our expanding Somnio Global Team.”Moving to ...read more

Somnio Hires José Luis García Avilés as Sales and Marketing Manager

“Wherever I´ve been, working in Spain or abroad, I´ve always had a pair of trainers with me,” said José Luis. “This new opportunity with Somnio allows me to unite my passions and launch into the Iberian market, the first running shoe that adapts to the needs of the ...read more

Somnio Running Appoints New Director for Somnio Europe

Santa Cruz, CA – Customizable running shoe brand, Somnio Running, announced today that Saskia Stock has been named Managing Director for Somnio Europe. As head of European sales and marketing, Stock will oversee Somnio's new office in Zurich, Switzerland, which will service all ...read more

Somnio Strengthens International Team, Adds Key Management Positions

A veteran of the sporting goods industry, McKinnon formerly served as National Account Manager for Umbro Ltd. in the UK and has also worked with New Balance, Rawfusion, Hi-Tec Sports, and Pitney Bowes. A competitive athlete and self-motivated individual, McKinnon has a proven ...read more