Shock Doctor Selects CenterStone for B2B E-Commerce

Specialty retailers and sales reps to have Web-based solution for growing protective athletic gear manufacturer; maintains high level of customer service with high volume accessory orders
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Specialty retailers and sales reps to have Web-based solution for growing protective athletic gear manufacturer; maintains high level of customer service with high volume accessory orders

CenterStone Technologies, Inc., an international developer of secure Web-based B2B e-commerce software for manufacturers selling through specialty retail channels, today announced that Shock Doctor, Inc., a protective athletic gear manufacturer, has selected the company's iVendix software application. iVendix will provide Shock Doctor with a business-to-business (B2B) online ordering solution for retail dealers and sales reps. Dealers and sales reps will be able to view automated catalogs, check on the availability of product, place orders and track the status of those orders using iVendix because it is accessible 24/7 via the Web.

“We selected CenterStone based on the depth and experience of their e-commerce solutions,” said Doug Pedersen, Shock Doctor vice president of operations. “We continually look for methods to provide our global customers and retail partners with sophisticated and superior service that allows them to place orders on demand, at any time. CenterStone's iVendix is the most widely accepted B2B order management solution, with a history of helping clients showcase their brand within the specialty retail community.”

“Shock Doctor has joined a growing list of companies that truly understand the urgent need to become more accessible, given the speed at which business is changing and against the backdrop of a slowing economy. To grow and thrive, let alone just survive, the old ways of conducting business at the wholesale level have to be replaced with more efficient processes,” commented Tom Detmer, CEO of CenterStone Technologies. “We are seeing more and more companies come to this realization, that their B2B site, targeted at specialty retailers and sales reps, is as important as their B2C Web site, which is targeted at consumers. Essentially, iVendix becomes the foundation for Shock Doctor's B2B internet strategy for their retailer community. In addition to being an order-taking engine for dealers and sales reps, our B2B e-commerce solution can deliver targeted marketing messages and promotions to the specialty retailers – the wholesale buyers – who, in reality, spend more dollars directly with a manufacturer than individual consumers. We are excited that Shock Doctor has recognized the potential of iVendix as their B2B e-commerce solution, and with more than 12,000 active users of our Web-based application, we are confident that, when the solution is ‘live,' dealers will also be quick to embrace iVendix for Shock Doctor,” added Detmer.

Brands that currently use CenterStone's Software-as-a-Service (SaaS) platform and make the company's other solutions available to retail customers and sales reps include: The North Face, JanSport, Vans, Reef and VF Imagewear, part of VF Corporation (NYSE: VFC); Pearl Izumi; Marmot Mountain, Ex Officio and Marker Apparel, brands of Jarden Corporation (NYSE: JAH); Under Armour (NYSE: UA); Helly Hansen; Perry Ellis Intl. (NASDAQ: PERY); Geneva Watch Group; Cleveland Golf; SmartWool, a division of Timberland (NYSE: TBL); RipCurl; Billabong; Sport Obermeyer; Smith Optics; KHS Bicycles; Dale of Norway; O'Neill Clothing; Hot Chillys; Petzl; Sole Technology; Icebreaker; Four Star Distribution (C1RCA); Fresh Produce Sportswear; Yakima Products; Patagonia Europe; 180s; The Orvis Company; Life is good®; The Quiksilver Rossignol Group; Timbuk2 and others.

About Shock Doctor

Shock Doctor is a global brand leader that uses innovative technology and design to provide superior protection and enhanced performance for people who are passionate about their sports. In addition to a full line of patented, technologically-advanced mouthguards, Shock Doctor offers a comprehensive line of innovative performance protection products, including core protective gear for hockey, football, baseball, soccer, martial arts and boxing; lacrosse and motorsports equipment; and a full line of Power Dryâ„¢ Gear Bag Systems. Shock Doctor products are used by athletes at all levels of competition. The company is headquartered in Plymouth, Minnesota. For more information, please contact: Meghan Bonneville, Roepke Public Relations, 612.677.1717;

About CenterStone Technologies, Inc.

CenterStone Technologies, Inc. operates a multi-tenant, Software-as-a-Service (SaaS) platform and provides Web-based B2B e-commerce applications in six languages and local currencies in North America and Europe with widespread adoption by specialty retailers and sales reps. CenterStone's e-commerce solutions processed more than $1.2 billion dollars in wholesale transactions in 2007. CenterStone makes vendors more competitive by driving revenue growth, providing increased inventory turns at retail, reduced customer service costs, and greater speed to market, thus improving relationships with their customers – retail dealers. Additional information about CenterStone Technologies, Inc., based in Denver, Colo., can be found at or contact Patricia (Pat) Smith, OnTarget Public Relations, 303.333.1516;

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