Ridge Merino Launches Summer 2019 Collection

New Merino Wool Clothing Includes Lightweight Tanks, Tees and Sun Hoodies With Natural Sun Protection.
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Mammoth Lakes, Calif. (June 26, 2019) – Ridge Merino®, makers of high-quality Merino wool clothing, released its 2019 summer collection featuring lightweight apparel with natural sun protection.

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The new summer lineup includes tanks, tees and sun hoodies, all featuring the company’s (m)Force™ technology — a nylon core-spun Merino wool — which enhances the strength and durability of the lightweight fabric’s natural performance. In addition, the new Merino wool clothing focuses on protecting skin against harsh ultraviolet (UV) rays with a UV protection factor (UPF) rating of 25+. Similar to a sun protection factor (SPF) rating for sunscreen, a UPF rating gauges a fabric’s effectiveness against both UVA and UVB light.

Both UPF and SPF are proven standards used to measure the level of skin protection from sunburn and other UV damage. However, a recent clinical trial discovered that several sunscreens with SPF contain non-biodegradable ingredients and harmful chemicals that may enter the bloodstream at potentially unsafe levels.

“Many people are seeking alternatives to sunscreen in light of new information suggesting negative effects associated with their use,” said Jeff Russell, founder of Ridge Merino. “Studies show that wearing clothing that incorporates natural UV protection can offer defense against harmful UV rays and reduce the amount of sunscreen needed by up to 90 percent. If your outfit has a UPF rating, there’s no need to apply sunscreen on those areas of the body.”

In addition to natural sun protection, Merino wool is an essential four-season staple with its ability to wick sweat from the skin, resist odors, breathe naturally and regulate body temperature all year round.

The new 2019 Summer Ridge Merino Wool Clothing Lineup Includes:

Men’s & Women’s Solstice Hoodie — Soft and extremely lightweight, the Ridge Merino Solstice Hoodie is the perfect layer for long days spent in the sun. Designed in collaboration with Ridge high-elevation athletes, the comfortable, relaxed Merino wool hoodie covers the skin and offers UPF 25+. Discreet thumb holes keep the sleeves in place, and the loose-fitting hood fits perfectly over a hat or a ponytail.

m(Force) Merino - 87% Merino Wool, 13% Nylon

Women’s Journey V-Neck T-shirt— The Women’s Journey Merino wool T-shirt is a timeless, effortless piece. Made from the same high-performance material as our best-selling Men’s Journey T-Shirt, the flattering, relaxed silhouette features the softest, most comfortable Merino wool fortified with (m)Force to improve durability and reliability. This versatile shirt isn’t just for outdoor adventures. It transitions seamlessly from a morning jog to a day at work to happy hour with friends.

m(Force) Merino - 87% Merino Wool, 13% Nylon

Women’s Cami — With breathability and comfort in mind, the super-soft Merino wool cami can be worn long or slightly folded, making it the ultimate versatile first layer. Wear it during the next summer outdoor yoga festival or on the hiking trail for a little extra coverage, under a flannel around the campfire, or beneath a light sweater as the perfect Merino wool layer for travel.

m(Force) Merino - 84% Merino Wool, 12% Nylon, 4% Spandex

Please find photos here. For more information and media inquiries, please contact Gabby Hetrick gabby@boldbrewteam.com.

About Ridge Merino

Based in Mammoth Lakes, Calif., Ridge Merino develops Merino wool apparel that performs as well in daily life as it does in the wildest outdoor conditions. Committed to operating in a responsible and ethical manner, all of Ridge Merino’s wool is sustainably sourced from select sheep farmers in Australia and New Zealand. The company continues to innovate by using all-natural, renewable and biodegradable fabric and materials whenever possible. As a 1% For the Planet member company, Ridge Merino contributes at least one percent of its annual sales to environmental nonprofits that share its values, including Protect our Winters, Waterkeeper Alliance and The Access Fund. Learn more about the company Outside Magazine named “One of the Five Best Outdoor Brands You’ve Never Heard Of” at RidgeMerino.com.

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