REEL ROCK Party at Summer Outdoor Retailer to Benefit Access Fund

The Access Fund, the national advocacy organization that keeps climbing areas open and conserves the climbing environment, is pleased to announce that it has partnered with The REEL ROCK Film Tour to throw a Rough Cut Party at the Summer OR Show.
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Contact:
Leici Hendrix
Access Fund 303-545-6772 x106
leici@accessfund.org

Dana Richardson
Reel Rock Film Tour 913-961-0333
press@reelrocktour.com

FOR IMMEDIATE RELEASE

REEL ROCK Rough Cut Party at Summer Outdoor Retailer in Salt Lake City to Benefit Access Fund

July 9 2012. Boulder, CO — The Access Fund, the national advocacy organization that keeps climbing areas open and conserves the climbing environment, is pleased to announce that it has partnered with The REEL ROCK Film Tour to throw a REEL ROCK Rough Cut Party at the Summer Outdoor Retailer Trade Show in Salt Lake City next month.

The party will take place on August 3, 2012 at 6:30pm at the historic Salt Lake City Public Library. Guests will have a chance to view a rough cut of the REEL ROCK films more than a month before they are released to the public, as well as enjoy great food, drinks, and live music from The Devil Whale.


The REEL ROCK Film Tour has supported the Access Fund in its mission of protecting America's climbing for the last seven years. The REEL ROCK Rough Cut Party will benefit the Access Fund, with a goal of raising awareness in the climbing community and industry about protecting the places we climb.


The party is invitation only. Please contact the Access Fund (leici@accessfund.org) for a pass to mingle with the industry's most influential players, filmmakers, and athletes. Passes are also available from sponsors The North Face, Windstopper, Evolve, Clif Bar, Sterling Rope, Petzl, or The REEL ROCK Film Tour.


About the Access Fund
Having just celebrated its 20th anniversary, the Access Fund is the national advocacy organization that keeps climbing areas open and conserves the climbing environment. The Access Fund supports and represents over 2.3 million climbers nationwide in all forms of climbing: rock climbing, ice climbing, mountaineering, and bouldering. Five core programs support the mission on national and local levels: climbing management policy, stewardship and conservation, local support and mobilization, land acquisition and protection, and education. For more information, visit www.accessfund.org.


About REEL ROCK
The seventh annual REEL ROCK film tour, launching in Boulder, CO on September 13th, 2012, brings the best in climbing and adventure films to audiences across the globe. REEL ROCK captivates their audiences by taking them to the boundary of what they thought was possible. From the world's trickiest solos, to the most demanding sport climbs and crazed offwidth antics, these heart-pounding tales of superhuman skill and determination will leave viewers dangling from the edges of their seats and craving more. In 2011, REEL ROCK screened in over 290 Locations worldwide, drew over 65,00 audience members, raised over $15,000 for non-profits, partnered with more than 150 retailers, university outing clubs and climbing gyms, and won copious media coverage and critical praise. For more information visit www.reelrocktour.com.

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