Project OR Students Are Challenged to Design & Construct Bike Jacket

August 3, 2010 - The design brief for Cycle 5 of revealed today, describes a stylish bike commuting jacket for an active urban woman that six design stud

SAN JUAN CAPISTRANO, Calif. and SALT LAKE CITY- August 3, 2010 - The design brief for Cycle 5 of "a href="">Project OR, revealed today, describes a stylish bike commuting jacket for an active urban woman that six design students at Summer Market will create.

The design brief announcement began the 48-hour concept-to-prototype student design competition held in conjunction with and filmed live at the Outdoor Retailer Summer Market trade show.

The winning jacket design will be fashionable and multi-functional, made with sustainable fabric. In the design process, contestants should consider the garment's full life cycle, its care requirements and how to incorporate repurposed materials. Designers are required to identify and justify design the jacket's components and features.

The student designers will now begin sketching and creating concept boards for the judges to review later today.

For more information about Project OR, the competitor's bios, or to view episodes of the reality-competition series, please visit the Project OR Web page.

About Project OR
Project OR, produced and recorded live at the Outdoor Retailer trade show, is a 48-hour concept-to-prototype student design competition meant to inspire innovative outdoor concepts.

Filmed in a reality-competition type format, Project OR begins with an initial Design Brief that challenges the students to create a garment that is original, an innovative use of performance and eco-friendly materials and has a practical application for the outdoor market.

Once initial garment designs are complete, contestants turn their drawings into product using the latest fabrics, zippers and other clothing components provided by participating Outdoor Retailer supplier exhibitors. With sourcing complete, contestants spend the remainder of the 48-hour deadline at their work stations (equipped with sewing machines, cutting tables, pressing equipment and tools) building their final prototypes.

Project OR's panel of judges, comprised of Outdoor Retailer-selected designers and industry trend-setters, review each contestant's final prototype and presentation on Thursday, August 5 to determine a winner. The winning student receives an all-expenses-paid trip to Outdoor Retailer Winter Market '11.

Show attendees are encouraged to follow the students' progress in designated areas throughout the show and via streaming video on the OR website. Attendees can submit their votes via a ballot box by the contestant work stations to determine the Project OR People's Choice Award.

About Outdoor Retailer
Outdoor Retailer (OR), produced by Nielsen Expositions of San Juan Capistrano, Calif., is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 25 years of successful events, Outdoor Retailer ( gathers approximately 40,000 attendees on a semi-annual basis for its Winter and Summer Market shows.

Preview the future of the outdoor industry at the Outdoor Retailer Summer Market, which will bring the best of spring/summer product offerings to Salt Lake City, Utah at the Open Air Demo August 2, 2010 and the trade show from August 3-6, 2010.

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Maura Lansford, SOAR Communications, 801.656.0472 x2(wk)/ 817.929.8123(cell),
Chip Smith, SOAR Communications, 801.656.0472 x1(wk) / 801.597.7515(cell),