PrimaLoft® is Making Fresh Tracks with National Ski Resort

Skiers and snowboarders will be seeing much more of the PrimaLoft® - Insulation Technology™ logo this winter, when it is prominently displayed at ski resorts and on the mobile phones of skiers and boarders from coast to coast...
Author:
Updated:
Original:

Albany, NY – Skiers and snowboarders will be seeing much more of the PrimaLoft® - Insulation Technology™ logo this winter, when it is prominently displayed at ski resorts and on the mobile phones of skiers and boarders from coast to coast as a result of a new advertising campaign with Sitour USA.

As part of the branding initiative, PrimaLoft is pioneering a customized PrimaLoft Mobile Map Program allowing skiers and boarders an opportunity to download mountain trail maps direct to their smart phones by texting PrimaLoft brand messages to a dedicated phone number. This is the first program of its kind to be unveiled on a national level.

The campaign will also prominently feature the PrimaLoft brand on panoramic trail maps, lodge posters, LED digital screen displays, lift corral displays and on mountain clocks at 36 resorts across the country – from Sugarbowl, CA to Sugarbush, VT.

“PrimaLoft insulation is used by the top brands of ski and snowboard apparel and is worn by hundreds of thousands of skiers, boarders, and outdoor enthusiasts worldwide,” said Diane O'Connor, PrimaLoft Marketing Communications Manager. “Our new on-mountain branding campaign and mobile mapping program will help reinforce the PrimaLoft brand and inform consumers about the technical benefits of wearing PrimaLoft insulation.”

About PrimaLoft®

PrimaLoft® is a registered trademark of Albany International Corp. PrimaLoft® – Insulation Technology™, PrimaLoft® – The Next Generation in Yarn Technology™ and PrimaLoft® – The Luxury Down Alternative® are featured worldwide in leading brands of outerwear, sleeping bags, gloves, footwear, accessories, socks, sweaters and luxury bedding. PrimaLoft is

manufactured in the USA, Europe and Asia. For additional information, contact the Sales and Marketing Group at 800-833-3836 x2238 or visit www.primaloft.com and www.primaloftyarn.com.



# # #

Related

PrimaLoft To Sponsor 2007 Movement Skis World Backcountry Freeride Jam

Albany, NY – PrimaLoft® – Insulation Technology™ announces its support as a sponsor of the Movement Skis World Backcountry Freeride Jam (MSWBFJ) 2007, a three-day event on April 20-22, 2007 at Whistler Resort, B.C during the TELUS World Ski and Snowboard ...read more

PrimaLoft Launches Continuous Filament Insulation, PrimaLoft Infinity

Albany, NY - After extensive development, PrimaLoft is launching a new insulation technology - PrimaLoft Infinity. PrimaLoft Infinity is a fine denier continuous filament insulation. The new insulation is designed for sleeping bags to offer greater loft and shelf appeal while ...read more

Primaloft Sponsors Adirondack Backcountry Ski Festival

For the fourth year, PrimaLoft® – Insulation Technology™ is proud to continue its support as a primary sponsor of the Adirondack Backcountry Ski Festival hosted by The Mountaineer and to be held on March 4 & 5, 2006 in Keene Valley, NY. The Adirondack Backcountry Skifest is ...read more

PrimaLoft® Goes Green with New Insulation

Albany, NY – Committed to environmental responsibility, PrimaLoft® - Insulation Technology™ developed PrimaLoft® Eco, an earth-friendly insulation for performance and comfort to be used in sleeping bags, outerwear and footwear. Big Agnes and Sierra Designs have adopted the ...read more

PrimaLoft Sponsors Sixth Annual Adirondack Backcountry Ski Festival

Albany, NY – Specialty outdoor retailer, The Mountaineer, in Keene Valley, NY, will host its annual Adirondack Backcountry Ski Festival on March 1 and 2, 2008. For the sixth year, PrimaLoft®- Insulation Technology™ will support this event as a major sponsor. The Skifest ...read more

PrimaLoft to Sponsor The North Face Masters

Albany, NY – PrimaLoft® – Insulation Technology™ announces that it will sponsor The North Face Masters 2008 tour, a new big-mountain snowboarding event presented by The North Face and Mountain Sports International.The North Face Masters is designed to give big mountain ...read more

PrimaLoft® Defies Death at 2009 Canadian Death Race

Albany, NY – On August 1-3, 2009, over 1,100 elite racers from all over the world will gather in Grande Cache, Alberta, Canada to cheat death in one of the world's toughest adventure races – The North Face Canadian Death Race. In support of its long-standing partner and its ...read more

PrimaLoft® Infinity Captivates Sleeping Bag Market

June 29, 2009, Albany, NY – Since the launch of PrimaLoft® INFINITY earlier this year, sales of the new insulation have accelerated in the sleeping bag market. The North Face has adopted PrimaLoft® INFINITY in seven new sleeping bags for spring 2010 to be introduced at the ...read more

PrimaLoft® Sponsors the Mugs Stump Award

Albany, NY – PrimaLoft® - Insulation Technology™, announces its support of the climbing community as a sponsor of the Mugs Stump Award. PrimaLoft is joining the current roaster of sponsors, which include Black Diamond, Climbing Magazine, Mountain Gear, Patagonia and W.L. ...read more