PrimaLoft® is Making Fresh Tracks with National Ski Resort

Skiers and snowboarders will be seeing much more of the PrimaLoft® - Insulation Technology™ logo this winter, when it is prominently displayed at ski resorts and on the mobile phones of skiers and boarders from coast to coast...

Albany, NY – Skiers and snowboarders will be seeing much more of the PrimaLoft® - Insulation Technology™ logo this winter, when it is prominently displayed at ski resorts and on the mobile phones of skiers and boarders from coast to coast as a result of a new advertising campaign with Sitour USA.

As part of the branding initiative, PrimaLoft is pioneering a customized PrimaLoft Mobile Map Program allowing skiers and boarders an opportunity to download mountain trail maps direct to their smart phones by texting PrimaLoft brand messages to a dedicated phone number. This is the first program of its kind to be unveiled on a national level.

The campaign will also prominently feature the PrimaLoft brand on panoramic trail maps, lodge posters, LED digital screen displays, lift corral displays and on mountain clocks at 36 resorts across the country – from Sugarbowl, CA to Sugarbush, VT.

“PrimaLoft insulation is used by the top brands of ski and snowboard apparel and is worn by hundreds of thousands of skiers, boarders, and outdoor enthusiasts worldwide,” said Diane O'Connor, PrimaLoft Marketing Communications Manager. “Our new on-mountain branding campaign and mobile mapping program will help reinforce the PrimaLoft brand and inform consumers about the technical benefits of wearing PrimaLoft insulation.”

About PrimaLoft®

PrimaLoft® is a registered trademark of Albany International Corp. PrimaLoft® – Insulation Technology™, PrimaLoft® – The Next Generation in Yarn Technology™ and PrimaLoft® – The Luxury Down Alternative® are featured worldwide in leading brands of outerwear, sleeping bags, gloves, footwear, accessories, socks, sweaters and luxury bedding. PrimaLoft is

manufactured in the USA, Europe and Asia. For additional information, contact the Sales and Marketing Group at 800-833-3836 x2238 or visit and

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