PrimaLoft® Announces Winners of ‘Shove It’ Contest

The PrimaLoft® team sends three cheers to Susan Shinkai from The Natural Resource and Kyle Abrahamsen with Kiss My Face, winners of the PrimaLoft® ‘Shove It’ contest, which celebrated the launch of PrimaLoft® INFINITY at last OR Winter Market.
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Albany, NY – The PrimaLoft® team sends three cheers to Susan Shinkai from The Natural Resource and Kyle Abrahamsen with Kiss My Face, winners of the PrimaLoft® ‘Shove It' contest that was held at the Outdoor Retailer Winter Market in January. The contest celebrated the launch of PrimaLoft® INFINITY, PrimaLoft® Insulation's newest development.

Shinkai and Abrahamsen were among the over 70 participants who revealed their shoving prowess by stuffing a sleeping bag filled with PrimaLoft® INFINITY into a narrow cylinder with a plunger. The contest was to demonstrate first-hand the compressibility of the new insulation.

Both winners will receive the new PrimaLoft® INFINITY insulated Boreal 40° sleeping bag from Eastern Mountain Sports (EMS).

PrimaLoft® INFINITY is a fine denier continuous filament insulation. The new insulation is designed for sleeping bags and outerwear to offer greater loft and shelf appeal while providing the technical properties for which PrimaLoft® insulation is renowned.

This spring, EMS is offering a line of sleeping bags, the Boreal Series, which includes the Boreal 40° and Boreal 20° insulated with PrimaLoft® INFINITY.

About PrimaLoft
PrimaLoft® is a registered trademark of Albany International Corp. PrimaLoft – Insulation Technology™ and PrimaLoft – The Next Generation in Yarn Technology™ are featured worldwide in leading brands of outerwear, sleeping bags, gloves, footwear, accessories, socks, sweaters and luxury bedding. PrimaLoft is manufactured in the USA, Europe and China. For additional information, contact the Sales and Marketing Group at 800-833-3836 x2238 or visit www.primaloft.com and www.primaloftyarn.com.

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