Primal Wear Donates 1,000 Custom Trips for Kids Jerseys

$70,000 worth of donated custom jerseys to be allocated to local chapters as incentive and fundraising items
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Denver, Colo. - August 30, 2010 - Primal Wear, a leading designer and manufacturer of branded and custom technical cycling apparel, recently donated 1,000 custom Trips for Kids jerseys to Trips for Kids International. Trips for Kids International plans to distribute the jerseys among its 69 chapters in the United States, Canada and Israel to be used as incentives for children and volunteers, or as fundraiser items.

"Each TFK chapter will have the flexibility to use their allotted jerseys in whatever way best fits their needs," said Marilyn Price, Trips for Kids executive director. "Here at the Marin Chapter, we will add the jerseys to the items kids can work towards earning as part of our Earn-A-Bike program. Donated items like these jerseys helps us fulfill our mission to teach and reward kids for personal responsibility and achievement. $70,000 worth of jerseys is a very large donation and we a very thankful to Primal Wear for their support."

Over the years, Primal Wear has regularly donated overstock items to the Trips for Kids Re-Cyclery for resale and has been involved with the nonprofit's Denver chapter. However, this is the company's first donation of brand new, custom Trips for Kids jerseys.

"Primal Wear is thrilled at the opportunity to take our involvement with Trips for Kids to a new level," said Dave Edwards, Primal Wear founder and CEO. "Our hope is that the custom jerseys are an inspiration to the kids who receive them and a banner for promoting the Trips for Kids organization."

In addition to its support for Trips for Kids, Primal Wear is a proud supporter of Bikes Belong, peopleforbikes.org, The Children's Hospital (Downtown Denver) and American Diabetes Association.

For more information about Primal Wear, go to primalwear.com.

In Photo (left to Right): TFK Earn-a-Bike Program Instructor Raylan Willis, Earn-a-Bike kids Kevin Yocupicio, Uriel Salas, and Agustine Briceno, TFK Director/Founder Marilyn Price, and TFK's Re-Cyclery Shop manager Andy Phelps.
Photo credit: Trips for Kids

About Trips for Kids International
Trips for Kids International (www.tripsforkids.org) is a nonprofit 501(c)3 organization based in Marin County, California. With 69 chapters operating in the United States, Canada and Israel, Trips for Kids has opened the world of cycling to more than 65,000 at-risk youth through mountain bike rides and Earn-A-Bike programs. Trips for Kids started in 1988 as a grass roots effort by avid mountain biker, environmentalist and Mountain Bike Hall of Fame inductee Marilyn Price to provide inner-city youth a way to enjoy the outdoors and gain much-needed life skills.

Fueled by success in the San Francisco Bay Area, the international organization was launched in 1999 with the expanded mission to open as many chapters as possible in order to provide kids with lessons in personal responsibility, achievement and environmental awareness through the development of practical skills and the simple act of having fun through mountain biking.

About Primal Wear
Primal Wear, founded in 1992 by avid cyclists, manufactures highly technical and authentic cycling apparel and some of the most recognizable jerseys in the world. Primal Wear (www.primalwear.com) has stayed true to its grassroots culture while steadily growing its customer base by providing branded and custom clothing to hundreds of thousands of cyclists every year from around the globe. As a company of die-hard cyclists committed to improving the sport, and designers dedicated to innovation and creativity, Primal Wear keeps in touch with the soul of the sport and its business.

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Media Contact:
Chip Smith, SOAR Communications, 801.656.0472 x1/801.597.7515 (cell), csmith@soarcomm.com
Marilyn Price, Trips for Kids, 415.458.2986, national@tripsforkids.org

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