Point6 Increases Tribe with Marketing Talent

As the Point6 brand gains momentum, the company hires Paige Boucher to handle PR and Katie Hughes as marketing coordinator.
Author:
Updated:
Original:

Point6, designer and manufacturer of premium merino wool socks, is expanding its marketing team. The company, or ‘tribe' as they prefer to call themselves, launched in 2008 and has been operating up until now with a minimal crew. “We've reached the point where we need to offer more to our retailer and consumer customers. Our retailer base has grown exponentially,” reports Betsy Seabert, international sales and marketing director and “head shepherdess” for Point6. “We are planning several events, revamping our website and expanding into social media realms. We simply need more hands on deck to make that happen.”
The company has hired Paige Boucher, who will now handle the company's public relations through the newly established PR and marketing firm, Inside Out. A 23-year veteran of the outdoor industry, with experience in a variety of positions including PR director, marketing director, product development and founding member of Mountain Hardwear, Paige understands the importance of honest communication in building a company. “I am thrilled to be part of the Point6 team. I love the entrepreneurial spirit, the grass roots mountain attitude and the straight forward technology they use to make a more durable, more comfortable sock,” said Paige. “It's a great story to tell!”
Another addition to the Point6 tribe is Katie Hughes, who will fill the new position of “tribe drummer,” better known as marketing coordinator. Katie's background in social media in the real estate industry and her involvement with the local sustainability council align well with Point6's new marketing initiative to expand digital outreach and with their dedication to growing a sustainable and environmentally conscientious company. She will be the primary storyteller for the company, coordinating web marketing, trade show logistics and printed collateral. Katie is excited to be part of a fast growing, outdoor company. A Colorado native, skier and competitive runner, Katie was first introduced to Point6 when she received a pair of running socks for Christmas in 2009. “I couldn't believe how well they fit. There was no movement between sock and skin, so no rubbing and no blisters,” she exclaimed.
“We are very excited to be taking our marketing to the next level as our brand continues to gain momentum at retail,” stated Peter Duke, president and co-founder of Point6.
About Point6
Point6 is a tribe based along the Yampa River at the base of Rabbit Ears Pass in Steamboat Springs, Colorado. Their mission is to lead the way in the Evolution of the Merino Wool Movement. The merino wool sock, designed and manufactured by the tribe, is guaranteed to be the most comfortable and durable you can own. Point6 socks are made with state of the art knitting and spinning technologies to create a softer and more durable product. Sport specific designs and engineered fit ensure enhanced performance and ultimate comfort. Point6 is committed to environmental stewardship and strives to ensure all products, packaging and manufacturing processes adhere to environmental guidelines. For more information please visit us online at www.point6.com.

Related

Point6 Launches Updated Website to Highlight Quality and Performance

Point6, designer and manufacturer of premium merino wool socks, proudly announces a re-launch of the brand's website, www.point6.com. The new site includes a wealth of information about merino wool and the Point6 product details that set the company's socks apart from their ...read more

Point6 Announces Recipients of 1% for the Planet

Point6, designer and manufacturer of premium merino wool socks, is proud to announce the non-profit environmental organizations selected to receive the company's annual contribution of 1% of company sales. Point6 became a member of 1% for the Planet in 2008 as part of their ...read more

Point6 Bolsters Sales Force with New Reps

Point6, designer and manufacturer of US-made, premium merino wool socks, announces the hire of new sales representatives in the Northwest and North Central regions to better focus on their specialty outdoor market.“The Point6 brand is poised for growth in the outdoor specialty ...read more

Point6 Hires Terry Fisher as VP of Sale, North America

Point6, designer and manufacturer of premium merino wool socks, has hired Terry Fisher to lead the company's domestic sales team. The move is intended to support the company's fast growing US retailer base and provide a leader with multi-level experience as the company ...read more

Point6 Hires Tim Kelley as US Sales Manager

Point6, designer and manufacturer of premium merino wool socks, is expanding its sales team. Tim Kelley, based in Boise, Idaho, has joined the Point6 tribe and will oversee all domestic sales. “Our retailer base has grown tremendously over the past year. It is a priority to ...read more

Point6 Moves Sock Production to the USA

– Point6, designer and manufacturer of premium merino wool socks, is pleased to announce it is moving all production from China to the USA. The move to US soil will allow the company to have better control over inventory management, product quality and to be more involved on a ...read more

Point6 and The Merino Co introduce the World's FIRST Pure White Wool

Every once in a while a new idea comes along that changes the rules of the game. Point6 proudly introduces Enciel, the world's first truly white merino wool. For generations wool producers have tried in vain to produce white wool. Now using Enciel, Point6 has created a ...read more

Point6 Names Treehouse Communications for Brand Communications Support

Point6, makers of premium merino wool socks engineered to deliver the ultimate in performance and comfort, will enlist Treehouse Communications as the brand continues to expand its product collection and market reach. Founded in 2011 by Theresa Blake, Treehouse Communications ...read more

Point6 Appoints New Sales Representatives for NW Territory

Theresa Blake Theresa@VerdePR.com 970-259-3555 Steamboat, Colo. -- (June 23, 2010) – Point6, designer and manufacturer of premium merino wool performance socks, welcomes new sales representatives from the Washington-based Frontier Group, Inc. to cover areas in Alaska, Idaho, ...read more