Justin Roth, Petzl America
CLEARFIELD, Utah (September 25th, 2012) â€“ Petzl America's Marketing Director John Evans is being honored by the HERA foundation's Power of One award for 2012. The award recognizes one company or individual annually who has made an extraordinary contribution to HERA, a non-profit women's cancer foundation founded by rock climber Sean Patrick.
This year, Evans presented HERA with a creative fundraising idea; in partnership with the Ragnar Relay overnight endurance race series, 15 team entry fees would be donated to HERA, with an additional fundraising incentive for the participating teams. As the official headlamp sponsor for the Ragnar Relay Series, Petzl receives free team entries to each of the 15 races nationwide, a $1260 value per race. By transferring these entries to HERA, teams looking to support the foundation gave their entry dollars directly to HERA in exchange for an entry spot. The incentive for each team to raise additional funds for HERA was a free entry to the race of their choosing in 2013, granted to the team that raised the most in 2012.
The initiative raised over $20,000 for HERA in 2012.
â€œWe are so grateful to John and to Petzl for their longtime support of HERA,â€ said Meg Steitz, Executive Director of HERA. â€œFrom sales of the HERAbiner to the Ragnar Relay entries, Petzl has been a great partner for HERA. John Evans is the creativity behind these initiatives, and he truly demonstrates the Power of One to advance HERA's mission, raise awareness, and create a better community.â€
Evans is the only recipient to have been honored with the Power of One award twice. He was first honored in 2007 for Petzl's HERAbiner carabiner, which raised awareness for HERA and, through a $1 donation per unit of retail sales, has raised over $25,000 for the foundation. Evans received this year's award at a ceremony held on September 15th in Salt Lake City, Utah.
â€œI'm fortunate to work for a company that puts such a premium on being great corporate citizen, inspired by founder Paul Petzl and encouraged throughout our company culture,â€ said Evans. â€œIt took teamwork to make this happen, and we could not have raised these funds â€“ or given racers a chance to have so much fun doing it â€“ without the good people behind the Ragnar Relay. They deserve as much credit as anyone for working with Petzl and HERA to create a program that really made an impact.â€
Petzl America is the North American headquarters of Petzl, based in France. For over 50 years, Petzl has been developing innovative tools and techniques used by those who work and play in the vertical world. Today, the Petzl brand is closely associated with adventure, exploration, rescue, and many notable exploits in the worlds of rock climbing, caving, and alpinism. In the professional market, Petzl is a world leader in work-at-height, fire and rescue, and tactical equipment and techniques. A family-owned business, Petzl is committed not only to quality and innovation, but also to giving back to the communities that have made them so successful. For more information, visit www.petzl.com.
About the HERA Foundation:
Established in 2002, the HERA Women's Cancer Foundation is a 501(c)(3) nonprofit organization whose mission is to stop the loss of women from ovarian cancer by promoting Health, Empowerment, Research, and Awareness. As a nationally recognized ovarian cancer organization, HERA provides funding for cutting-edge research grants to scientists at respected medical institutions. In so doing, HERA attracts more young researchers to expand the scientific understanding of ovarian cancer while improving the lives of those battling the disease. In addition, HERA awards grants to local community groups to raise awareness about the disease in novel and unusual ways. More information is available at www.herafoundation.org .
About Ragnar Events, LLC
Based in Utah, Ragnar Events, LLC is the largest overnight running relay series in the United States. Traversing inspiring and scenic destinations around the country, these events make testing your limits a team sport. Teams of 12 run this 200-mile relay in the course of two days and one night. They connect in memorable relationships, conquer a challenge that could not be done alone and celebrate with medals and finish line festivities. Often called a slumber party without sleep, pillows or deodorant, this unique relay turns out crazy costumes, inside jokes, close quarters and unforgettable stories. Begun as a single relay from Logan to Park City, UT in 2004 by college roommates, Dan Hill and Tanner Bell, now over 160,000 people have run in the Ragnar Relay Series presented by Nordic Track, which boasts 15 races and is growing every year. Visit www.ragnarrelay.com for race dates and exact locations.