Asheville, NC – May 11, 2017– Paddlesports Retailer, the new official tradeshow of the paddlesports industry, announces their partnership with Southeastern based public relations firm, Darby Communications. Effective immediately, Darby Communications will implement a media campaign to elevate awareness of the tradeshow – uniquely tailored for paddlers, by paddlers – in its inaugural year.
“We’re excited to welcome Darby Communications to the Paddlesports Retailer team,” says Show Manager Marcus Shoffner. “In addition to public relations expertise, they bring an intimate and authentic understanding of our industry that will be critical in developing a premier experience for our attendees.”
Paddlesports Retailer will debut August 29 – September 1, 2017 in Madison, Wisconsin with an opening on-water demo followed by three days in the exhibition hall. Darby will manage consistent communication to buyers, as well as endemic and non-endemic media.
“We are very excited to play a role in elevating the success of Paddlesports Retailer in its seminal year,” states Darby Communications Founder, Coral Darby. “We intend to add to the originality of this show by creating an unparalleled experience for attending buyers and media.”
Paddlesports Retailer is a tradeshow designed for paddlers, by paddlers. Endorsed by the Paddlesports Industry Coalition as its official tradeshow, Paddlesports Retailer provides a premier commercial and cultural experience for exhibitors, retailers and media alike. Visit www.paddlesportsretailer.com for more information.
A public relations firm dedicated to meeting and surpassing the needs of their clientele with customized PR and promotional programs, Darby Communications works with many of the outdoor industry’s most respected companies. The firm’s clients include Astral, Aventura, Ecōths, Feetures!, Headsweats, Hyland’s, Industrial Revolution, Sierra Designs, SNEWS and Tailwind Nutrition. For more information, visit