Outdoor Retailer Launches Store-Within-A-Store - Rack Boys

MSP Holdings, LLC, launches www.RackBoys.com in conjunction with the unveiling of the Rack Boys store-within-a-store concept in Austin, Houston and San Marcos, Texas offering a complete line of vehicle rack and sport travel outfitting solutions.
Author:
Updated:
Original:

Austin, Texas (February 20th, 2012) – Austin Canoe and Kayak’s (ACK) parent company, MSP Holdings, LLC, today announced the launch of www.RackBoys.com in conjunction with the unveiling of the Rack Boys store-within-a-store concept in Austin, Houston and San Marcos, Texas. Rack Boys offers a complete line of vehicle rack and sport travel outfitting solutions from Thule®, Yakima®, Malone®, Saris®, Kuat® in addition to several other brands.

The launch of the Rack Boys concept was already familiar territory for co-owners and brothers Peter and Steve Messana along with Chris Hackerd, who have been operating ACK since 2005. According to Chris, VP of Store Operations, the move was a natural one fueled by an increasing trend in customers requesting rack systems both online and locally. “We were already selling kayak and other rack systems through ACK, but as demand grew, so did the need to expand our product offering” said Chris. “We were able to accomplish all this by maximizing space within our stores resulting in an increase in sales per square foot.”

With the launch of the Rack Boys website and a new store-within-a-store focus on rack systems, customers will have access to a broader selection of brands, deeper selection of products as well as many hard to find items. Steve, MSP Holdings President, added, “We are driven by the very simple philosophy of meeting our customer’s expectations: if you want it, we’ve probably got it but if we don’t, we’ll do everything we can to get it, and that’s just what we are doing.”

“The technical and underlying infrastructure to successfully operate this new concept was already in place but more importantly, a proven customer service experience,” said Peter, MSP Holdings CEO. “Customers can expect the same service, competitive pricing and staff expertise that we currently offer through ACK.”

Rack Boys is open for business at www.RackBoys.com as well as locally in Austin, Houston and San Marcos, Texas. The physical stores also offer installation services.

About MSP Holdings, LLC

MSP Holdings, LLC operates Austin Canoe and Kayak (ACK), an award-winning paddlesports and outdoor retailer and Rack Boys a vehicle rack and sports travel outfitter dedicated to providing exceptional customer service. Both retail outfits are based out of the central Texas area, with their respective online stores at www.AustinKayak.com and www.RackBoys.com and within three physical locations in Austin, San Marcos and Houston, Texas.

If you’d like more information about this topic, or to schedule an interview with Austin Canoe and Kayak or Rack Boys, please call Roland Jimenez at 512-687-3010, or email pr@austinkayak.com.

###

Related

Outdoor Retailer ACK, Launches iPad® Optimized Online Store - ACK.com

Austin, Texas (May, 29 2012) – Outdoor retailer, Austin Canoe and Kayak (ACK), a division of MSP Holdings, LLC today announced the launch of an Apple® iPad® optimized version of their online store at ACK.com enabling customers to quickly and easily purchase outdoor gear anytime ...read more

Outdoor Retailer ACK, Launches Latest Mobile Optimized Online Store

Austin, Texas (July 12, 2012) – Outdoor retailer, Austin Canoe and Kayak (ACK), a division of MSP Holdings, LLC today announced the latest release of its mobile optimized version of their online store at ACK.com. The new release of the website, which automatically and ...read more

ACK Announces the Opening of New Store in Spring, Texas

Austin, Texas (October 11th, 2012) – Outdoor retailer, Austin Canoe and Kayak (ACK), a division of MSP Holdings, LLC announces plans to open a fourth location in Spring, Texas just north of Houston and south of the bustling communities of The Woodlands and Conroe. This new store ...read more

Austin Canoe and Kayak Announces 2013 Kayak Demo Days

Austin, Texas (March 11, 2013) – Outdoor retailer, Austin Canoe and Kayak (ACK), a division of MSP Holdings, LLC announces the 2013 Spring Kayak Demo Days & Outdoor Expo in Austin, San Marcos, Houston and Spring, Texas. The annual event is designed to give paddlers the ...read more

ACK Houston Store Experiences Fire – Open for Business

Austin, Texas (March 26, 2012) – Austin Canoe and Kayak’s (ACK) Houston store located at 5822 Bissonnet in Houston, Texas recently experienced a fire resulting in extensive damage to the rear portion of the building and product inventory. Despite the fire damage, two thirds of ...read more

Outdoor Retailer, Austin Canoe and Kayak, Hires VP of Technology

Austin, Texas (June 08, 2011) – Austin Canoe and Kayak (ACK), today announced the expansion of its executive management team with the recruitment of Steve Daniels as VP of Technology. Steve joined the team in an effort to expand ACK's mobile application strategy and to continue ...read more

ACK_LOGO_black_circle_150dpi

Leading Outdoor Adventure Retailers Join Forces

Summit Sports and Austin Canoe and Kayak announce merger enabling all-season offers, immediate expansion and future growth Bloomfield Hills, MI (January 26, 2016) - Specialty outdoor gear retailers, Summit Sports and Austin Canoe and Kayak (ACK) announce the merger of the two ...read more

ownitgreen

National Outdoor Retailer Launches Campaign to Inspire Action for Environmental Preservation

Austin, Texas (April 21, 2017) - Outdoor adventure and action gear specialty retailer, Summit Sports, announces the launch of “OWN IT”, an initiative to minimize landfill waste, protect natural resources and assist in wildlife conservation while inspiring others to do the same. ...read more

Austin Canoe and Kayak (ACK) Launches Re-Designed Outdoor Gear Website

Austin, Texas (November 12th, 2012) – Outdoor retailer, Austin Canoe and Kayak (ACK), a division of MSP Holdings, LLC announces the re-launch of AustinKayak.com — re-designed and re-engineered to deliver an enhanced outdoor adventure gear shopping experience. Customer service was ...read more