Outdoor Retailer Builds New Powerhouse Marketing Team

Outdoor Retailer assembles a new marketing team comprising of Senior Marketing Director Liz Crawford, Marketing Director Margie Lelvis and Marketing Manager Jennifer Holcomb.


Outdoor Retailer Builds New Powerhouse Marketing Team

SAN JUAN CAPISTRANO, Calif. - March 12, 2012 –
Just prior to staging their largest Winter Market trade show ever, Outdoor Retailer assembled a new marketing team comprising of Senior Marketing Director Liz Crawford, Marketing Director Margie Lelvis and Marketing Manager Jennifer Holcomb.

As senior marketing director, Crawford will use her more than 24 years of experience in business-to-business and consumer marketing, strategic management and business development to oversee and run all aspects of Outdoor Retailer marketing, ensuring that the show is evolving with the current and future needs of the marketplace and promoting the benefits of the show to the industry.

Lelvis returns to the Outdoor Retailer marketing team after four years as senior digital marketing manager at The Nielsen Company (Outdoor Retailer parent company). Recruited and promoted to Outdoor Retailer marketing director, Lelvis is responsible for all attendee and exhibitor online, mobile and social media engagement tools and platforms. Lelvis will also guide efforts surrounding the Green Steps program, Live from OR and other marketing and sales initiatives.

Holcomb will support initiatives related to the show’s All Mountain and Open Air Demos, multiple on-site business zones and partnerships with endemic media partners. She joins the team after nearly a decade as an editor and writer for SUP trade, consumer, and business-focused publications and audiences.

“This new marketing team now represents a diverse range of skills and experiences that include trade show management and strategic marketing and also spans publishing, research and digital platforms,” said Kenji Haroutunian, OR’s show director. “The team represents a significant commitment and investment in keeping a pulse on the needs of the industry while continuing to create innovative business opportunities for our retail and brand audiences. We have great expectations and confidence in this powerhouse team.”

The new team will also coordinate efforts with external marketing communications partner, Salt Lake City-based SOAR Communications, to continue to deliver a global media audience at all Outdoor Retailer events.

Outdoor Retailer Summer Market will return to Jordanelle State Park in Park City, August 1, 2012, followed by the OR Expo, August 2-5 at the Salt Palace Convention Center in Salt Lake City. For more information about the show, go to www.outdoorretailer.com.

Photo: Margie Lelvis, Liz Crawford and Jennifer Holcomb hanging with Man vs. Wild star Bear Grllys during OR Winter Market 2012. Photo - Tim McManus.

About Outdoor Retailer

Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through trade shows, product demo events and web-based business solutions. Produced by Nielsen Expositions and based in San Juan Capistrano, California, Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry.

Now celebrating more than 30 years, Outdoor Retailer (www.outdoorretailer.com) connects approximately 46,000 attendees on a semi-annual basis for its Summer and Winter Market shows, and thousands more through its year-round online resources and platforms.

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Maura Lansford, SOAR Communications, 801.656.0472 x2(wk) / 817.929.8123(cell),


Chip Smith, SOAR Communications, 801.656.0472 x1(wk) / 801.597.7515(cell),