OOFOS Launches OOFOS YOOniversity

Program provides dealers with tips on selling the category
Author:
Updated:
Original:

BOSTON, MA. To help provide a clear understanding of the many rejuvenating and recovery benefits OOfoam technology offers active consumers, OOFOS launched OOFOS YOOniversity at the Outdoor Retailer show in Salt Lake City last month.

OOFOS YOOniversity is an educational programming component that will continue on-line at www.oofos.com offering retailers tips on ways they can improve sales by adding recovery into their product mix, while providing consumers with tips on ways they can get more out of their training regiment.

Speaking at the launch of OOFOS YOOniversity in Salt Lake City, OOFOS chemist JH Yoon spoke about the unique properties in OOFOAM, which absorbs 37 percent more impact than EVA. The level of positive compression in the foam makes OOFOS an extremely durable product that can maintain its design and support properties and benefits for an extended period of time providing lasting recovery benefits.

World reknown mountaineer Carlos Buhler spoke about the importance of recovering fully between workouts.“Recovery is crucial on a day to day basis, as well as a yearly basis,” said Buhler. “From a mental and muscle endurance standpoint our body needs recovery to become stronger. What it takes to maximize the strength I am going to take forward in an expedition is a direct result of proper recovery. OOFOS provides me with the mental and physical recovery I need to prepare for the next aspect of training by increasing circulation in my feet and giving me the mental feeling of comfort,” explains Buhler.
The goal is to help retailers understand how to capitalize on the recovery market and at the same time educate active consumers on the importance of recovery between workouts.

“We hope partnering with retailers will help us establish the brand as a reliable resource for fitness enthusiasts as well as athletes to turn to for recovery,” said Duncan Finigan of OOFOS. “To continue to pioneer this market we need the help of our retailer partners. OOFOS YOOniversity helps us make those connections by providing retailers with a tool to help them further promote Recovery and educate their customers. We are confident that together we can make a difference in the health and wellness of our consumers,” said Duncan Finigan of OOFOS.

With the support of retailers, OOFOS hopes to create mutually beneficial connections within the outdoor community that will expand its brick and mortar presence and offer a tool to help retailers increase their bottom line.

OOFOS products deliver unparalleled cushioning and comfort for athletes at any performance level. The OOfoam compound found in OOFOS footwear is formulated to outlast the demands of normal wear and tear, supports all arch types, is lightweight, does not mark, and does not absorb water. Learn more about OOFOS footwear and OOfoam technology at www.oofos.com

Related

Marker-Völkl Launches Sticks

LEBANON, NH. - Marker-Völkl is launching a new line of “Sticks” for the 2011/12 ski season. The new line, called “Phantasticks” offers Völkl consumers a diverse selection of ski poles designed to offer superior performance as a stand-alone, Völkl-branded product, going ...read more