NSGA Survey: Fitness Shoes Showed Greatest 2001-2006 Sales Growth

Of the 10 largest categories of sport and athletic shoes surveyed by NSGA, the smallest category showed the largest growth.
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MOUNT PROSPECT, IL – Of the 10 largest categories of sport and athletic shoes surveyed by NSGA, the smallest category showed the largest growth.

Fitness shoes ranked 10th among the 26 types of footwear included in “The Sporting Goods Market in 2007” with consumer purchases of $475.2 million in 2006, a 44.0% increase from $330.0 million in 2001.

The second-largest increase in sales came in the jogging/running shoe category, where sales in 2006 of $2.3 billion represented a 35.3% increase from $1.7 billion in sales in 2001. Basketball shoes (+26.6%), walking shoes (+24.2%) and gym shoes/sneakers (+20.0%) rounded out the top five.

Sport sandals (+13.8%) and hiking shoes/boots (+11.2%) also showed double-digit growth in the five-year period. Sales of tennis shoes (+0.1%) and cross training shoes were flat during that timeframe. Fashion sneakers, which ranked seventh in consumer purchases in 2006 with $889.4 million, were not surveyed in 2001.

“While there are no technical ‘fitness shoes,' increased consumer awareness of that category mirrors the increase in fitness activities reflected in the NSGA Sports Participation studies,” said NSGA Vice President of Information & Research Thomas B. Doyle. “Consumers purchased nearly $2 billion in fitness and cross training shoes in 2006, which indicates a fitness-oriented mindset.”

Walking shoes continued as the largest single category of athletic and sport footwear with 2006 sales of $4.1 billion. Gym shoes/sneakers were second overall in 2006 with sales of $2.4 billion, followed by jogging/running with $2.3 billion, cross training ($1.5 billion), and hiking ($1.0 billion).

“The Sporting Goods Market in 2007” is a copyrighted NSGA consumer study that projects 2006 purchases of sporting goods products based on a survey of 100,000 U.S. households. National Family Opinion, Inc. (NFO) maintains the consumer panel used in the survey, which is balanced to parallel actual American household distribution as reported by the U.S. Bureau of Census, so that the data can be projected nationally.

The report comes in both printed and electronic formats.

“The Sporting Goods Market in 2007” is available for $285 for retailer/dealer members of the Association and free to manufacturer and sustaining members. For non-members, the cost is $335. For additional information, contact Thomas B. Doyle, NSGA, 1601 Feehanville Drive, Suite 300, Mount Prospect, IL 60056-6035. Phone: (847) 296-6742, E-mail: info@nsga.org, or fax: (847) 391-9827.

NSGA, which has served the sporting goods industry since 1929, organizes and hosts the annual NSGA Management Conference & Team Dealer Summit, the sporting goods industry's premier educational and networking event (Next: May 4-7, 2008 at the Pointe Hilton Tapatio Cliffs in Phoenix, Ariz.).

For more information on NSGA member services, visit the Association home page (www.nsga.org); call Rhonda Onuszko at NSGA, (847) 296-6742, Ext. 130; e-mail: ronuszko@nsga.org; or fax (847) 391-9827.

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