Norrøna’s First American Concept Store to Open Memorial Day Weekend

Norwegian technical apparel brand launches location in Boulder, Colorado
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BOULDER, Colo. (May 22, 2019) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, announces the opening of its first United States brand store in Boulder, Colorado. The Pearl Street Mall location will open to the public on May 25, 2019 and will include all of its collections, including apparel for mountaineering, hiking, hunting, mountain biking and skiing. 

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“Since the brand’s 1929 inception in Norway, Norrøna has strived to create the ultimate in performance product for outdoor pursuits and, as a result, has had a strong brand presence and connection with our Scandinavian and European market roots,” says Norrøna CEO Jørgen Jørgensen. “With that as our foundation, our goal now is to expand throughout the United States, and this concept store is a major move toward bringing our story, brand and product to life for that American consumer.”

Norrøna is a family owned and operated outdoor brand built on a passion for the mountains and for  advancing the boundaries of functional apparel and gear. Norrøna’s in-house design and team strives to create products that meet the needs of their wide range of consumers—from downhill mountain bikers to mountaineers to occasional hikers—with an eye toward sustainability and conservation ethics.

"Over the past year, we have doubled down in our commitment to U.S. markets and launching the Norrøna Boulder concept store will allow us to reinforce our brand presence on the Front Range and further integrate with its influential outdoor communities,” says Adam Chamberlain, USA sales manager. 

In conjunction with the new retail store launch, Norrøna has welcomed Patrick Gould to the team as the new store manager for the Norrøna Concept Store Boulder. Gould previously worked as sales lead at REI Denver and is an avid climber, paddler and outdoor adventurer. Gould will be responsible for managing the new Boulder-based concept store and its accompanying sales team.    

The newest Norrøna Concept Store at 1130 Pearl Street in Boulder will be open seven days a week starting May 25, 2019. It will feature the full year-round collection, a repair center, a coffee bar and a wall chronicling the brand’s history and philosophy on sustainable design. Additionally, the brand store will feature a showroom for retail buyers and brand aficionados to preview future season collections.

For additional information on the Norrøna and the Norrøna Concept Store Boulder please visit www.norrona.com. Please direct all media inquiries to Account Manager Madeline Fones at: madeline.fones@rygr.us

About Norrøna    

In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, set Norrøna’s bearing: to search for the best in technical advancements, to create the ultimate in performance product. Today, four generations later, Norrøna is still a privately held and family-operated company based in Oslo, Norway, seeking to redefine the meaning of fit, function and finish in sustainably sourced and built technical outerwear. www.norrona.com 

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