Nikwax Supports EMS at the 2010 Nor’easter


Seattle, Wash. (Sept. 24, 2010) -- Nikwax N.A. is proud to support the 2010 Nor'easter event, and its title sponsor, Eastern Mountain Sports (EMS), as an in-kind donor at the weekend-long festival on September 24-26, 2010 in Lincoln, New Hampshire. Nikwax will be onsite hosting a booth and providing free samples for event attendees.

The 2010 Nor'easter, powered by Eastern Mountain Sports, is a three-day festival of Sport, Music and Conservation located deep in the heart of the White Mountains of New Hampshire.

Nikwax's new technical field service representative, Kelsey Hulse, will be on premise this weekend at the event. “We are proud to support our dealer in an event that emphasizes some of our shared core values, like environmental service, conservation and the pursuit of outdoor adventure,” said Hulse, Technical Field Service Representative at Nikwax N.A., responsible for supporting key account partnerships. “We're looking forward to the opportunity to camp, climb and volunteer with our customers while providing them with some Nikwax products to get them on the road to easier, safer, drier outdoor adventures,” she added.

The Nor'easter is a one of a kind festival with a unique and eclectic mix of artists on the Nor'easter Main Stage, and sports for everyone from top athletes to the very beginner just looking to get your feet wet. The event also hosts a conservation village made up of gear manufacturers and an innovation village with the future technology of outdoor gear on display. For more information about Nor'easter conservation efforts and how to get involved, visit their website or the conservation village onsite.

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About Nikwax:
Nikwax was founded in 1977 and is the global leader in environmentally safe aftercare and waterproofing solutions that extend the life and performance of technical footwear, apparel and equipment. Nikwax uses formulations that deliver maximum effectiveness while minimizing environmental impacts and promoting sustainability. Nikwax products contain neither propellant gases nor volatile organic chemicals. They are all fluorochemical-free, derived from nature-based ingredients, are not tested on animals, and are biodegradable. 

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Media Contact:
Verde PR
Amy Koch