(Boulder, CO) -- Newton Running, the leader in natural running footwear and education, is proud to sponsor the 18th annual Aspen Medical Products San Diego Triathlon Challenge (SDTC) in La Jolla, California, on October 23, 2011.
The SDTC is a one-of-a-kind event consisting of a one-mile swim, 44-mile bike and 10-mile run. One hundred and twenty five of the world’s top physically challenged athletes will compete on this grueling—yet rewarding—course alongside 550 able-bodied triathletes and celebrities. Several Hollywood stars, Basketball Hall of Famer Bill Walton and other pro athletes are slated to compete.
“Social responsibility is a huge part of what we do at Newton Running, which is why we’re happy to support an event that benefits physically challenged athletes,” says Newton Running CEO Jerry Lee.
Proceeds of the Aspen Medical Products San Diego Triathlon Challenge go to the Challenged Athletes Foundation, which provides the equipment and resources physically challenged athletes need for living an active and fulfilling life. The top fund raiser wins a coveted entry to the highly sought-after 2012 Ford Ironman World Championships.
As a gold-level sponsor, Newton Running is awarding a free pair of Newton Running Terra Momentus All-Terrain Trainers (winner of Triathlon America’s award for Most Innovative Product) to 100 members of the Gold Team who raise $2500 in pledges.
The race is sold out, but the public is encouraged to cheer for the athletes and watch the race starting at 8 a.m. at La Jolla Cove, visit the expo and other events taking place prior to the race. For more information, visit www.challengedathletes.org.
About Newton Running
Boulder, Colorado-based Newton Running is the leader in natural running footwear and education. Newton Running’s patented Action/Reaction Technology™ encourages a midfoot strike and helps runners be faster, more efficient and incur fewer injuries. Newton Natural Running™ form clinics teach runners how to run naturally and Newton Natural Running™ Coaching Certification Programs provide trainers and community leaders with the tools and techniques to teach natural running principles. Newton Running also supports numerous charitable organizations, athletes and events. www.newtonrunning.com.
Challenged Athletes Foundation
The Challenged Athletes Foundation (CAF) is a world leader in helping individuals with physical challenges get involved – and stay involved – in sports. CAF believes that participation in sports at any level increases self-esteem, encourages independence and enhances quality of life. Since 1994, more than $30 million has been raised and almost 5,000 funding requests from challenged athletes in all 50 states and dozens of countries have been satisfied. Additionally, CAF’s outreach efforts reach another 60,000 individuals each year. Whether it’s a $2,500 grant for a handcycle, helping underwrite a carbon fiber running foot not covered by insurance, or arranging enthusiastic encouragement from a mentor who has triumphed over a similar challenge, CAF’s mission is clear: give those with the desire to live active, athletic lifestyles every opportunity to compete in the sports they love. To learn more, log on to www.challengedathletes.org or call 858-866-0959.