Newton Running Sponsors San Diego Triathlon Challenge

Newton Running, the leader in natural running footwear and education, is proud to sponsor the 18th annual Aspen Medical Products San Diego Triathlon Challenge in La Jolla, California, on October 23, 2011.
Author:
Updated:
Original:

(Boulder, CO) -- Newton Running, the leader in natural running footwear and education, is proud to sponsor the 18th annual Aspen Medical Products San Diego Triathlon Challenge (SDTC) in La Jolla, California, on October 23, 2011.

The SDTC is a one-of-a-kind event consisting of a one-mile swim, 44-mile bike and 10-mile run. One hundred and twenty five of the world’s top physically challenged athletes will compete on this grueling—yet rewarding—course alongside 550 able-bodied triathletes and celebrities. Several Hollywood stars, Basketball Hall of Famer Bill Walton and other pro athletes are slated to compete.



“Social responsibility is a huge part of what we do at Newton Running, which is why we’re happy to support an event that benefits physically challenged athletes,” says Newton Running CEO Jerry Lee.

Proceeds of the Aspen Medical Products San Diego Triathlon Challenge go to the Challenged Athletes Foundation, which provides the equipment and resources physically challenged athletes need for living an active and fulfilling life. The top fund raiser wins a coveted entry to the highly sought-after 2012 Ford Ironman World Championships.

As a gold-level sponsor, Newton Running is awarding a free pair of Newton Running Terra Momentus All-Terrain Trainers (winner of Triathlon America’s award for Most Innovative Product) to 100 members of the Gold Team who raise $2500 in pledges.

The race is sold out, but the public is encouraged to cheer for the athletes and watch the race starting at 8 a.m. at La Jolla Cove, visit the expo and other events taking place prior to the race. For more information, visit www.challengedathletes.org.



About Newton Running

Boulder, Colorado-based Newton Running is the leader in natural running footwear and education. Newton Running’s patented Action/Reaction Technology™ encourages a midfoot strike and helps runners be faster, more efficient and incur fewer injuries. Newton Natural Running™ form clinics teach runners how to run naturally and Newton Natural Running™ Coaching Certification Programs provide trainers and community leaders with the tools and techniques to teach natural running principles. Newton Running also supports numerous charitable organizations, athletes and events. www.newtonrunning.com.

Challenged Athletes Foundation

The Challenged Athletes Foundation (CAF) is a world leader in helping individuals with physical challenges get involved – and stay involved – in sports. CAF believes that participation in sports at any level increases self-esteem, encourages independence and enhances quality of life. Since 1994, more than $30 million has been raised and almost 5,000 funding requests from challenged athletes in all 50 states and dozens of countries have been satisfied. Additionally, CAF’s outreach efforts reach another 60,000 individuals each year. Whether it’s a $2,500 grant for a handcycle, helping underwrite a carbon fiber running foot not covered by insurance, or arranging enthusiastic encouragement from a mentor who has triumphed over a similar challenge, CAF’s mission is clear: give those with the desire to live active, athletic lifestyles every opportunity to compete in the sports they love. To learn more, log on to www.challengedathletes.org or call 858-866-0959.

Related

Newton Running Retains Breakaway as Marketing Agency of Record

– (Boulder, CO)—Newton Running, the leader in natural running footwear and education, signed an agreement to retain Breakaway, a Boston-based marketing firm on June 15. Breakaway is charged with developing a new marketing strategy, conducting a rebranding process and redesigning ...read more

Newton Running Staffers Run Marathon to Raise Funds for IBD Foundation

(Boulder, Colo.)— Newton Running, the leaders in natural running footwear and education, is sending six employees to run the ING New York City Marathon on November 6 to raise funds for the Pediatric Inflammatory Bowel Disease (IBD) Foundation, a non-profit organization dedicated ...read more

Newton Running Debuts the MV2

(Boulder, CO) – This September, leading natural-running education and footwear brand Newton Running is launching the MV2, a super lightweight, zero-drop shoe that encourages a natural-running posture, provides protection and energy return. The 5.8-ounce MV2 (pronounced M V ...read more

Newton Running Receives Most Innovative Product Award

Boulder, CO--Newton Running's Terra Momentus Off-Road Guidance Trainer shoe was awarded “Best Innovative Product of 2010 “ from Triathlon America, an industry organization dedicated to promoting the sport and business of triathlon. “Newton Running is very honored to receive ...read more

Newton Running Now Official Footwear and Run Course Sponsor of Ironman

Boulder, Colo. (Jan. 22, 2013)–IRONMAN is proud to announce Newton Running as the new official footwear and run course sponsor of IRONMAN® in the United States after agreeing on a three-year deal. Newton Running is the leader in performance running shoes that actively support and ...read more

Newton Running Becomes Official Shoe Sponsor of BolderBOULDER

March 7, 2013 (BOULDER, CO)—Newton Running, the leader in performance running shoes that actively support and strengthen natural running motion, has signed on as the official running shoe of the 2013 BolderBOULDER 10K. The 35th running of the BolderBOULDER, which is the U.S.’s ...read more

Newton Running Sponsors CARA 2012 Ready to Run 20 Miler

July 10, 2012 (BOULDER, CO)—Newton Running, the leader in performance running shoes that actively support and strengthen natural running motion, is sponsoring, for the second time, the Newton Ready to Run 20 Miler taking place on Sunday, September 16, 2012. Chicago’s Newton Ready ...read more

Tim_Headshot

Newton Running Sponsors Pro Triathlete Timothy O’Donnell

Top American at the 2013 Ironman World Championships joins Newton’s pro athlete team (Boulder, Colo.)—Newton Running, the official run course and shoe sponsor of IRONMAN® in the United States, today signed a one-year contract with professional triathlete Timothy O’Donnell, who ...read more

Newton Running Launches "60 Days of Better"

(Boulder, CO)—Newton Running, the leader in performance running shoes that actively support and strengthen natural running motion, announces “60 Days of Better”, a program encouraging runners to try Newton Running shoes. Customers purchasing Newton Running shoes from any of its ...read more