Newton Running, the leader in natural form running footwear and education, has hired Stuart Johnson as VP of Marketing. Johnson brings to the position 20 years of diverse, global marketing experience in footwear, apparel, packaged goods and premium retailing for such recognizable brands as Reebok, Starbucks, Microsoft, Frito-Lay and Tazo.
“Stuart comes from a diverse business background and has invaluable experience in developing and growing business internationally,” says CEO Jerry Lee. “He will be a key player in driving Newton Running’s success moving forward.”
The University of Colorado, Boulder, alumnus will oversee Newton Running’s global marketing strategy, including the recently launched “Hello Better” domestic brand campaign. Johnson will apply his experience in strategic planning at Reebok International and global product management and innovation at Starbucks to develop and implement an integrated marketing plan for Newton Running’s expanding product line in 2012 and beyond.
“I am excited to be a part of the passionate Newton Running family and a brand that is dedicated to helping people run and live better,” says Johnson. “As a runner and marketer, that's personally satisfying. In joining Newton's leadership, my aim is to help create more Newton lovers and add momentum to the brand and further support our specialty retailers.”
Johnson, a competitive ultrarunner and mountain-sports enthusiast is looking forward to returning to Boulder, Colorado, after a seven-year stint in Seattle, Washington.
About Newton Running
Founded by a group of elite runners, coaches and inventors in Boulder, Colorado in 2007, Newton Running shoes use patented technology inspired by Sir Isaac Newton’s elemental laws of motion. Newton Running shoes feature patented Action/Reaction Technology™ that absorbs more impact than traditional running shoe foam and converts this energy into forward propulsion to help runners go farther and faster with less fatigue. Newton’s propulsion technology, combined with a running technique that focuses on a midfoot/forefoot strike rather than heel striking, helps runners achieve maximum efficient performance.