New Year, New Outerwear Team: Ride Signs 2012 Riders For Ride/CAPPEL


Seattle, WA (January 12, 2012) – The Ride/Cappel Outerwear team is stacked for 2012 with the addition of four new riders to the circuit roster. Now dressed in Ride Signature Style, Austin Hironaka, Alex Cantin and Silvia Mittermüller are welcomed as pros along with Yuki Kadono as the newest Ride rookie pro.

“There is a new movement rising up within the Ride brand and with it comes a whole new energy to an already explosive line up,” said Ride Team Manager Matt Sickels. “We have the tools, materials, product knowledge and style that continues to keep the consumer happy and this newly formulated team is dedicated to making proven product even better.”

Representing the Ride Pros, Cantin, Hironaka and Mittermüller will be joining Hana Beaman as Ride‘s elite Pro outerwear riders. “I'm stoked to go further with Ride and I'm proud to be part of the outerwear team. Ride is a really good brand who is pushing their products year after year,” said Alex Cantin.

Rookie Pros Brennen Swanson, Sam Hulbert, Megan Ginter, and Yuki Kadono ensure the future progression of the program while international and legendary team riders such as Cosmo Yoshizawa, Takashi Nishida and Nico Droz represent ideas new and established, stylish and functional.

Silvia Mittermüller shared, “To me, being a part of Ride means more than just being dressed in great looking, functional clothes - it gives me the chance to bring in all the years of snowboarding experience I have to help create the best outerwear I can imagine. It's sweet to say a word and have it directly influence the pieces you´re wearing all season long!”

“I'm real hyped to be supporting all NW brands again!” – Austin Hironaka

About Ride Snowboards: Founded in Redmond, Washington, in late 1992, Ride hit the market with a vision — to create a snowboard company on the basis of uncompromised fun. Today, based in Seattle, Ride continues to stay true to its original goals. Offering a full range of quality boards, boots, bindings & apparel, Ride has worked tirelessly to maintain its distinct brand identity, push the limits of product innovation, and has firmly established itself as a leader in the snowboard industry. For the latest, please visit



RIDE Snowboards Announces Reorganized Team to Maintain Awesomeness

SEATTLE, WA – RIDE Snowboards is pleased to announce the completion of its new global sales and marketing structure. Earlier this year, Jim Linnberg took over the roles of Global Brand Director and US Director of Sales for the RIDE brand. Jim brought with him a wealth of more

Diamondback is Prepared for 2011 with Team, Tech, and Rider-Driven Res

Diamondback is Prepared for 2011 with Team, Tech, and Rider-Driven Results For 33 years, Diamondback has been building some of the finest quality bikes on the planet. 2011 continues that great tradition with exciting new additions in BMX, hybrid, road, mountain and the gravity more

The Party Continues As Ride Snowboards Unveils 2012 Product And Websit

Seattle, WA (June 13, 2011) – Today awoke with a new face, which now highlights 2012 product and tech ranging from the lightweight and flexible Infinity Chassis found on revamped high-end bindings like the El Hefe, to an entirely new line of gloves and helmets more

Ride Snowboards Goes Mobile With 2011-12 Miniature Site

Seattle, WA (October 7, 2011) — Ride Snowboards is proud to unveil a new rendition of its mobile website,, which offers tons of new features to help Ride fans access the freshest video content, products and more. Upgraded with full shopping and checkout more

Ride Snowboards Reveals Final Graphic From Limited DH2 Artist Series

Seattle, WA (November 1, 2011) — Hide your kids and hide your wife, because today Ride Snowboards unlocked the cage of the seventh and final graphic of the DH2 Limited Edition Artist Series brought to you by the Mythical Creature Collective.The DH2.7 is like nothing you've seen more


RIDE Snowboards Welcomes Jake Welch to Pro Team

SEATTLE, Wash. (Sept. 18, 2014) – RIDE Snowboards, a proven leader in the industry for more than 20 years, welcomes prolific snowboarder Jake Welch to its Pro Team. A Sandy, Utah native who cut his teeth as a snowboarder at local Brighton Resort, Welch is a dynamic rider and more

Diamondback Announces DF5 Pro Factory Team For 2011-12

Seattle, Wash (March 8, 2011) – Diamondback Bikes is thrilled to introduce a roster of top-level riders that will represent the brand throughout the 2011-12 seasons. Included on the team are rockstar acts such as New Zealand's own Kelly McGarry, industry legend Eric Porter, pro more

Team Raleigh Is Headed Stateside For Tour Of The Battenkill

Kent, WA. – For the first time since its re-foundation in 2010, Raleigh's thriving UK-based race team will compete in the US for the eighth annual Tour of the Battenkill, April 14-15, in Battenkill Valley, New York. Tour organizers have announced Raleigh as the official bike more

Ride Releases Limited DH2.6 With Design By Mike Aho

Seattle, WA (October 1, 2011) — Today Ride Snowboards revealed a new collaboration with Mike Aho, whose artwork is featured on the limited edition DH2.6 snowboard. Mike's surreal creations of discontent and nostalgic comedy provide a suiting façade for Ride's signature style, more