New OIA/Piper Jaffray Survey Asks: How will 2009 be Remembered?
OIA is asking industry executives to take a brief updated survey
Boulder, CO, September 28, 2009– Results from the recently released Outdoor Industry Association OIA® / Piper Jaffray Outdoor Industry Survey, completed in August, shows members increasingly cautious and realistic about the economic situation facing the industry. When asked to indicate the level of concern surrounding current economic conditions affecting their business, a majority indicated they are “very concerned,” up from just under half last spring and about one-third last fall. The highest levels of concern have shifted to retailers with 88 percent of them signaling they are very concerned. Just 44 percent of vendors have the same level of concern, signaling mismatched expectations.
OIA is asking industry executives to take a brief updated survey, which will allow Piper Jaffray to gather and aggregate this critical economic data to share with members. This information will provide real time data about how industry leaders view the macroeconomic environment and the overall health of the outdoor market.
The survey is available online between today and Friday, October 16, 2009. A report highlighting key takeaways will be posted on the OIA website in late October. This survey builds on initial results collected in late 2008 and spring 2009, both of which can be found at the research and resources section of the OIA website. To take the survey, go to http://www.piperjaffray.com/outdoorsurvey.
A copy of the August 2009 report, as well as all OIA research is available to OIA members at www.outdoorindustry.org/research.
About Outdoor Industry Association
Outdoor Industry Association® (OIA) is a national trade association whose mission is to ensure the growth and success of the outdoor industry. OIA provides trade services for over 4000 manufacturers, distributors, suppliers, sales representatives and retailers in the outdoor industry. OIA programs include representation in government/legislative affairs, market and social research, business-to-business services and youth outreach initiatives. Educational events include the annual Rendezvous®, Outdoor University®, and the Capitol Summit. Outdoor Industry Association is based in Boulder, Colorado, and is the title sponsor of the Outdoor Retailer tradeshows. For more information go to www.outdoorindustry.org or call 303.444.3353.