Mountain Khakis® Announces Alternative SMOR12 Retailer Strategy

Mountain Khakis®, a leading mountain-inspired lifestyle apparel brand, announces their strategic decision to not attend the 2012 Summer Market Outdoor Retailer.
Author:
Updated:
Original:

(Jackson Hole, WY – June 19, 2012) Mountain Khakis®, a leading mountain-inspired lifestyle apparel brand, announces their strategic decision to not attend the 2012 Summer Market Outdoor Retailer.

A pioneer in the ‘hips-down' apparel category, Mountain Khakis entered the outdoor market nine years ago with a passion for pants. Launching the brand with a pure and simple message, ‘Pants Built for the Mountain Life', it presented a new way of thinking – and merchandising and selling and re-ordering - for retailers.

Not subscribing to trend, and not afraid to buck the ‘norm', Mountain Khakis announces it will not be attending year's Outdoor Retailer Summer Market. A budget decision? No, says MK president, Ross Saldarini, “We are having our best year ever. It's a ‘spend smart and shake it up' decision. The OR Show is vitally important to our industry and we're proud to be a part of it. This is a strategic decision to directly support our retailers.”

“Our goal in redirecting SMOR12 dollars is to address and support two important retailer challenges: store traffic and in-store visibility. We are investing in solutions that are both engaging and effective, that directly touch our loyal retailer partners,” said Joe Pagani, MK Director of Business Development. According to Pagani, the company is developing creative merchandising and retailer promotions, co-op programs, and a targeted circuit of in-store visits.

The 2010 ‘MountainTops' collection debut marked an exciting milestone for the company, and their product development has continued to expand exponentially. “Spring/Summer 2013 is an exciting collection for us,” said Noah Robertson, Director of Product Development & Design. “For men, we have new leisure-inspired styles made with lightweight and colorful fabrics. For women, we have expanded our ‘outdoor-sexy' offering to include gorgeous silhouettes in tops, bottoms, skirts and now dresses. We are investing in our supply chains, our fabrications, and our designs moreso than ever before.”

With 17 new tops and bottoms styles for Men and Women, a new weather-resistant bag collection, 17 new graphics in their organic T program and 9 new hat designs, Mountain Khakis certainly has a lot to talk about. “We're investing in our Merchandising program to really bring more spark and attention to MK on the floor,” said Jen Taylor, MK Director of Creative Development. “Our imagery, our branding elements, our color palette – our goal is to provide a program that supports an engaging, memorable experience for the customer, and dynamic sell-through for the retailer.”

As the company prepares for its 10th Anniversary year in 2013, their SS13 lineup also features limited-edition designs, with more to come in FW13. “Winter Market is going to be a blast as we celebrate our 10th anniversary!” proclaims Taylor. “Folks know the MK booth for its cozy feel and good time atmosphere. We promise to not disappoint for WMOR13 - our sights are set on making it the best show ever for MK!”

To preview MK's Spring/Summer collection, download their SS13 Workbook here
http://www.mountainkhakis.com/pdfs/MK_SS13_Final_LowRes.pdf

To request sales program information from MK, email sales@mountainkhakis.com

To request media or marketing information from MK, email jen.taylor@mountainkhakis.com

To access MK's Dealer Intranet portal, go to www.mountainkhakis.com/dealers


About Mountain Khakis®
Rugged. Authentic. Reliable. Timeless. What started as a casual conversation at the Shady Lady Saloon in Jackson Hole, WY has become a top-performing mountain-inspired lifestyle apparel brand. Established in 2003, Mountain Khakis quickly became a staple in the wardrobe of everyone from ranch hands to golf pros, those who travel by jet, as well as those who travel by thumb. The Mountain Khakis brand story continues to resonate as it connects to the enthusiast who believes that freedom and rugged adventure is a way of life. www.mountainkhakis.com Follow MK! MK Facebook • MK Twitter • MK Livin' Blog • 'Team MK' Facebook
Mountain Khakis® • Built for the Mountain Life® • Rise Above It™

For More Information Contact:
Jen Taylor, Director of Creative Development & Public Relations, Mountain Khakis®
(970)250-9682
jen.taylor@mountainkhakis.com
###

Related

Mountain Khakis® Announces 2012 Professional Racing Teams

(Jackson Hole, WY – March 9, 2012) Mountain Khakis®, a leading mountain-inspired lifestyle apparel brand, announces their 2012 professional team sponsorships.Following a banner 2011 competition season, MK proudly announces its sponsorship of three professional athletic teams, ...read more

Mountain Khakis® Announces "Spring MK Day"

(Jackson Hole, WY – March 20, 2012) Mountain Khakis®, a leading mountain-inspired lifestyle apparel brand, declares Saturday, March 24th as “Spring MK Day” to support MK Fund™ partner, The Conservation Alliance. Attention all shoppers! On Saturday, March 24th, 2012, at ...read more

Mountain Khakis® Announces Rockies Rep, Geary Guay

(Jackson Hole, WY – November 27, 2012) Mountain Khakis®, a leading mountain-inspired lifestyle apparel brand, welcomes Geary Guay Recreational Resources as independent rep agency for the Rocky Mountain territory. Effective immediately, MK has signed with GGRR group to ...read more

Mountain Khakis® Announces Strategic Partnership With Remington®

(Jackson Hole, WY – June 8, 2010) Mountain Khakis®, the premier mountain-inspired, outdoor-lifestyle apparel brand “Built for the Mountain Life”, announced today a new strategic partnership with Remington Arms Company. An evocative concept, two brands known for their ...read more

Mountain Khakis® Announces MK Livin' is Live!

(Jackson Hole, WY – June 10, 2011) Mountain Khakis®, a leading mountain-inspired lifestyle apparel brand, announces the MK Livin' blog is live and ready to educate, inform and inspire. Wondering what MK's bad-ass Ambassadors are up to lately? Want to know how Team MK did in ...read more

Mountain Khakis® Announces Head-to-Toe Uniform Program

(Jackson Hole, WY – August 22, 2011) Mountain Khakis®, a leading mountain-inspired lifestyle apparel brand, announces their new head-to-toe Uniform Program. With the arrival of their new Original MountainTops collection, Mountain Khakis has revamped their Uniform Program - ...read more

Mountain Khakis® Announces Steve Talacki as National Sales Manager

(Jackson Hole, WY – November 14, 2012) Mountain Khakis®, a leading mountain-inspired lifestyle apparel brand, announces Industry-veteran Steve Talacki has joined their leadership team as National Sales Manager.At a time of significant growth at Mountain Khakis, Outdoor ...read more

Mountain Khakis® SS12 Press Kit is Live!

(Jackson Hole, WY – August 1, 2011) Mountain Khakis®, a leading mountain-inspired lifestyle apparel brand, is proud to announce the launch of their Men's and Women's Spring/Summer 2012 collection.View MK's complete SS12 Press Kit at ...read more

Mountain Khakis® Partners With Bionic® Yarn Technology

(Jackson Hole, WY – July 28, 2011) Mountain Khakis®, a leading mountain-inspired lifestyle apparel brand, announces its partnership with Bionic® yarn technology in their Spring/Summer 2012 collection.Mountain Khakis' new SS12 Fairway Crew and Polo styles feature a Bionic® ...read more