Mountain Khakis Announces 2nd Annual C.Y.A. in MK!

Conservation Alliance Fund-Raiser
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(Jackson Hole, WY – June 30, 2010) Mountain Khakis®, the premier mountain-inspired, outdoor-lifestyle apparel brand “Built for the Mountain Life”, announces $20 MK's in the 2nd Annual C.Y.A. in MK! Conservation Alliance fund-raiser.

Great pants for a great cause: cheeky play-on-words meets environmental fund-raising call to action in the 2nd Annual Mountain Khakis® Outdoor Industry C.Y.A. in MK! event. C.Y.A.? Cover Your A**…

The premise is simple - and enticing. Now through Friday, July 23rd, Outdoor Industry folks are encouraged to participate by ordering MK's for $20 a pair. That's right. $20. The best part? 100% of your $20 benefits the Conservation Alliance.

How, you ask, do I partake? By filling out the order, faxing it in and wearing great pants! This event is exclusive to Industry folks attending OR. Pants will not be shipped, and MUST be picked up at MK's booth during the show. Read on.

How it works:
1.Go to www.mountainkhakis.com/cyamk and place your order today (limit 2 pair)
2.Pick up your duds at MK Booth# 34181
3.Wear your new duds at OR – we want to see you sportin' them in the halls!
4.Pack accordingly.

All funds generated from this limited-time event will benefit the Conservation Alliance, the non-profit collective of outdoor businesses working to protect our wild places. Mountain Khakis® has been a business member of the Conservation Alliance since 2004. According to PR Manager, Jen Taylor, “MK has been a steadfast supporter of CA and an ally to their efforts since our company's inception. For over 20 years, Conservation Alliance-affiliated organizations have protected hundreds of thousands of acres of land and waterways. We're proud to play a part in their ongoing efforts and success. And they're great folks to work with!”

Order your $20 C.Y.A. in MK!'s now at www.mountainkhakis.com/cyamk


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About Conservation Alliance
The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas. Since its inception in 1989, the Alliance has contributed more than $8.3 million to grassroots environmental groups. Alliance funding has helped save over 49.5 million acres of wildlands; 27 dams have either been stopped or removed; and the group helped preserve access to more than 17,000 miles of waterways and several climbing areas.

For complete information on the Conservation Alliance, see www.conservationalliance.com.


About Mountain Khakis
Design. Quality. Consistency. Authenticity. What started as a casual conversation at the Shady Lady Saloon in Jackson Hole, WY has become the Outdoor Industry's top-performing ‘bottoms' brand. Established in 2003 and based in Jackson Hole, Mountain Khakis quickly became a staple in the wardrobe of everyone from ranch hands to golf pros, those who travel by jet, as well as those who travel by thumb. The Mountain Khakis brand story continues to resonate as it connects to the enthusiast who believes that freedom and rugged adventure is a way of life.

Mountain Khakis ~ Built for the Mountain Life ~ Get in Our Pants


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