Mammut Sports Group USA Adds Second In-House Rep; Siefer in Northeast

Mammut Sports Group USA, providers of Swiss quality alpine gear and apparel, today announced the hiring of Eric Siefer as territory sales manager for the Northeast. The hiring is the second in-house rep position for the brand ...
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Mammut Sports Group USA, providers of Swiss quality alpine gear and apparel, today announced the hiring of Eric Siefer as territory sales manager for the Northeast. The hiring is the second in-house rep position for the brand in the US, following the appointment of David Hymans in the Northwest last fall. Siefer will be representing the Mammut, Ajungilak, and Raichle brands while servicing specialty dealers throughout Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, and Vermont.

Siefer brings fifteen years of outdoor market expertise to the position, including practical experience in the vertical world as an international climbing guide, and business experience encompassing sales, marketing and promotions within the industry. As a dedicated Mammut Sports Group sales rep, Siefer will focus on facilitating sell-through for Mammut's Northeast dealer partners, by providing consistent dealer service, retail staff sales and technical training, and supporting key regional events and promotions.

Jeff Cunningham, National Sales Manager for the Mammut Sports Group brands in the US, sees potential for growth in a territory already well established for Mammut.

“Eric will be bringing new energy and new perspective to the growth potential for Mammut and Raichle in the Northeast,” said Cunningham. “As we bring our reps in house in the Northeast and Northwest regions, we'll be delivering a consistent level of service and sell-through support to our specialty retailers that are already embracing our brands and growing with us. We'll also renew our focus on those potential dealers who have yet to realize the growth we're seeing nationwide, as we gradually create in-house positions for all territories.”

Siefer will be based in the heart of New England's climbing community, in North Conway, New
Hampshire, and can be reached by phone at 603/986-4686, or via e-mail at esiefer@mammutusa.com. As a dedicated outdoor athlete, ultra-marathons and long alpine routes will consume what time he has left when not on the road representing Mammut and Raichle in twelve states.

Based in Switzerland, Mammut is a leading manufacturer of all-season alpine gear and apparel. The Mammut Sports Group now includes Ajungilak of Norway, the world's oldest sleeping bag and insulation manufacturer, (http://www.ajungilak.no/), Raichle Swiss quality outdoor footwear (www.raichle.com) and ToKo wax and care products (http://www.toko.ch/). Mammut Sports Group brands, contact Jeff Cunningham at 800.451.5127 ext. 110, or log on to: www.mammutusa.com. For media inquiries, contact Alycia Cavadi at 617.262.5559 or alycia@momentummediapr.com. For more information about Mammut apparel, gear, and athletes, log on to: www.mammutusa.com.

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