Mammut’s Lobuche Jacket and Gym System Win ISPO Outdoor Awards

Mammut, the Swiss quality providers of alpine gear and apparel, has been recognized for innovation and quality once again by ISPO, the international outdoor and sporting goods trade show.
Author:
Updated:
Original:

Mammut, the Swiss quality providers of alpine gear and apparel, has been recognized for innovation and quality once again by ISPO, the international outdoor and sporting goods trade show. The ISPO show, which also spotlights sport style and fashion, was held February 1st through 4th in Munich, Germany. Mammut took two of only six awards granted, one for the new ultralight, super breathable Lobuche weatherproof jacket implementing a new membrane technology, and one for the Gym System, a user-friendly solution for climbing gym operators and climbers themselves.

The Lobuche jacket is among Mammut's newest crop of weatherproof, “hard” shell innovations, in which an electro-spinning technology - a process using an electrical field to apply a weave of nano fibers to the outer material - is used to bond the waterproof-breathable membrane to the outer shell fabric without the use of glue or seams. The absence of an adhesive layer renders the jacket more than twice as breathable as traditional hardshell membrane fabrics. Known for continued innovations in alpine and snow outerwear, Mammut has produced its most breathable jackets and pants to date. The Lobuche and its women's-specific mate, the Nanda Devi, jacket and pants will be available for Fall 2009.

Mammut's Gym System was chosen for its “ease of operation, durability, and the application of additional safety features”, as well as its durability. As climbing gym equipment must withstand the high-frequency wear of daily use innumerable falls, the ISPO award panel found the system outstanding “due to its technical solutions in combination with simple, intuitive operation.”

The awards follow a legacy of innovations from Mammut, honored at a recent ISPO summer trade show for the Qogir jacket, and sweeping last summer's OutDoor tradeshow Innovation awards across three categories for their Mamook Mountaineering boot, Smart belay device, and Shield waterproof sleeping bag.

“We're seeing growth across every category here in the US, and it's great to be recognized by an international panel of experts for the high-quality innovations we provide,” said Mike Welch, National Sales Manager for Mammut USA. “This recognition underscores Mammut's commitment to finding new ways to provide alpine athletes and outdoor enthusiasts with superior performance.”

About Mammut
Based in Switzerland, Mammut is a leading manufacturer of all-season alpine gear, apparel, and footwear. For more information on all Mammut Sports Group apparel, gear, athlete's, and brands, contact Ian Connor at 800.451.5127 ext. 113, or log on to: www.mammut.com. For media inquiries, contact Alycia Cavadi at 617.262.5559 or alycia@momentummediapr.com.

Related

Mammut’s Qogir Soft Shell Wins ISPO, OutDoor Awards

Mammut, the Swiss quality providers of alpine gear and apparel, was recently named the winner of ISPO Sport & Style's Performance Award, and also the INDUSTRY AWARD at OutDoor for the Extreme Qogir Soft Shell Jacket. New in 2007, the ISPO Performance Awards recognize products and ...read more

Mammut’s Felsturm Jacket Garners 2011 ISPO Outdoor Award

Mammut's Felsturm Jacket Garners ISPO Outdoor Award at 2011 Show High praise for upcoming Eiger Extreme Collection and innovative design, materials and durability Shelburne, VT (February 2nd, 2011) Mammut Sports Group, providers of high-quality Swiss gear and apparel is once ...read more

Three Mammut Eiger Collection Jackets Snag Polartec® APEX Awards

FOR IMMEDIATE RELEASE CONTACT: Alycia Cavadi, Momentum Media PR 617/262.5559 alycia@momentummediapr.comThree Mammut Eiger Collection Jackets Snag Polartec® APEX Awards Top Performance Honors Continue for Mammut OuterwearSeon, Switzerland and Shelburne, VT (May 31, 2011) – ...read more

Mammut’s X-Zoom Headlamp Wins Backpacker’s Editor’s Choice

The X-Zoom is the second Mammut headlamp to earn Backpacker's prestigious and coveted Editor's Choice designation, on the heels of the Mammut TX-1 headlamp claiming the title just last year. The X-Zoom is one of many headlamps offered by Mammut, and features a variable zoom ...read more

Mammut Snow Athlete Dylan Crossman Wins at Freeskiing Nationals...

Mammut Sports Group, providers of Swiss quality alpine and snow gear and apparel, is proud to have telemark freeskier skier Dylan Crossman on their athlete roster, and with good reason. Crossman tore through the month of March on the Freeskiing competition circuit in both ...read more

Mammut Takes a BIG Award; Goblin Rock Shoe Recognized as Best In Gear

Mammut, the Swiss quality provider of alpine gear and apparel, will be recognized by Rock & Ice magazine's inaugural Best In Gear (BIG) awards, winning accolades for the Goblin rock climbing shoe. The Goblin is an all-around performance rock climbing shoe that debuted in the ...read more

Mammut Partners with MyClimate for Energy Neutral Rope Production

Mammut Sports Group, providers of Swiss quality alpine gear and apparel, today announced a partnership with MyClimate to offset greenhouse gas emissions produced in the company's rope manufacturing. The partnership with MyClimate – The Climate Protection Partnership, allows ...read more

Mammut Sports Group USA Brings Two New Hires On Board

Mammut Sports Group USA, providers of Swiss quality alpine gear and apparel, today announced two new additions to the company's growing team. Phil Swett brings deep outdoor industry expertise to his new role as soft goods category manager for the brand in North America, and ...read more

Mammut Sports Group USA Expands Sales Force in Canada and Western U.S.

Mammut Sports Group USA, providers of Swiss quality alpine gear and apparel, today announced two new additions to the company's growing sales force. Mark Freeborn will join the sales team as territory manager, with sole dedication to Mammut for all of Canada as the brand furthers ...read more