Luvmother unveils their 2018 Collection

Outdoor Retailer + Snow Show January 25th – 28th, Denver Colorado
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Montreal, Canada- December 20, 2017 

Luvmother

Luvmother, a Montreal-based company that designs soft, high quality, durable children’s Merino Wool clothing, will be located in the esteemed Venture Out area of the Denver Outdoor Retailer + Snow Show January 25th-28th.

Join us Day 2, Friday the 26th for a meeting of minds exploring topics on Zero Waste and renewable resources and sourcing. Join us for conversation, snacks and light spirits from 4-6 pm. Booth # Venure Out - VO209-SL

Luvmother designs soft, high quality, durable children’s Merino Wool clothing. Sustainability and durability are at the heart of Luvmother’s mission. The company uses fair trade labor, offsets its carbon footprint from shipments from its factory, and delivers its products in biodegradable packaging.

Luvmother designs clothing to work as cross-over pieces for anytime and anywhere: for instance, leggings that can serve as long underwear for ski trips, play time, hike time, and school.

“We’re trying to answer the perennial question: How do I bring least amount of gear that will cover me in all situations?” said founders Kevin Peacock and Giselle Murphy in a recent article for Outside Magazine, “We want to encourage people to get out there and have fun, get dirty, and not think about their clothes.”

Built on the premise that it is hard to find well-made, long lasting, fine children’s early-stage clothing in North America and the knowledge that Merino is a perfect fiber for comfort, warmth, and durability, founders Kevin Peacock and Giselle Murphy set out to provide others with clothing they knew would work for young families like themselves.

In 2018, Luvmother unveils another hip line of shirts, hoodies, leggings, tees, tanks, hats, wraps and even baby and toddler sizes. This season will feature nature-inspired prints in light colorways. The design is a twist on the traditional polka dot and takes inspiration from looking up and seeing snow falling from the sky.

Luvmother has added a new fabric for its leggings, as well as a new mid weight legging that is ideal for durability and stand-alone use. The versatile mid weight leggings feature a unisex colorway.

Luvmother Everyday LS Tee + Non-Stop Leggings

Spotlight items include:

Made from 100% superfine Merino wool, the Everyday Long Sleeve Tee is soft, light and fit to a casual silhouette. Featuring a long fit and thumb holes, it can be worn alone or combined with any of Luvmother’s other styles as a great layering piece. Pair with the Non Stop Legging for a full set. Available in sizes from 3 months to 12 years. Top from $45;

Legging from $44

Luvmother Aha Hoodie

Super soft, trés cute, uber comfortable, easy to wash, and even easier to wear, the Aha Hoody is a stroke of genius! Made of 100% superfine Merino wool, kids will want to live in this light-weight pullover hoody 24/7. Sizes 2T-12 available. $59

New retailer bundles available

Baby Knot Hat &Wrap Blanket - $69

Baby Journey Merino Tank & Legging - $69

Baby Everyday Merino Tee & Legging - $75

Baby Everyday Merino Long Sleeve & Legging - $80

Kids Journey Merino Tank & Legging - $80

Kids Everyday Merino Tee & Legging - $85

Kids Everyday Merino Longsleeve & legging - $90

About Luvmother

Located in Montreal, Canada, Luvmother was built on the premise that it is hard to find well-made, long lasting, fine children’s early-stage clothing in North America. Knowing that Merino is a perfect fiber for comfort, warmth, and durability, the founders set out to provide others with clothing they knew would work for young families like themselves. Luvmother was born. The two words ‘love’ and ‘mother’ are packed with positive meaning, nodding to all moms, mother Earth, the mother of invention and the idea that with a little “luv” anything you put your mind to is possible. Luvmother.com

The brand can be found in specialty outdoor boutiques, Backcountry.com, Canada’s Mountain Equipment Co-op (MEC) and online.

Contact: Beth Cochran bethcochran@whatsuppr.com 406.579.7909



BYLINE:

Beth Cochran

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