Lisa Curran and CJ King Join SmartWool As Apparel Directors

SmartWool is pleased to announce the addition of Lisa Curran as their new Apparel Merchandising Director and CJ King as Apparel Development Director.
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STEAMBOAT SPRINGS, CO – (August 4, 2006) – SmartWool, the Steamboat Springs, Colorado-based manufacturer of high-quality, versatile merino wool products, is pleased to announce the addition of Lisa Curran as their new Apparel Merchandising Director and CJ King as Apparel Development Director. Ms. Curran was formerly the Business Unit Manager of Apparel and Accessories at Skis Dynastar, Inc and Mr. King was formerly the Director of Product Development, Quality Assurance and Asian Sourcing at Pearl Izumi USA.

“We are very fortunate to bring Lisa and CJ onto the SmartWool team. These new positions were created to help meet the increasing demand of such for SmartWool® apparel. Their experience and talent will be a perfect compliment our new Boulder Design center and our talented SmartWool design team,” said SmartWool President Chip Coe.

“We are so excited to have Lisa and CJ join our apparel team at SmartWool,” said Anne Wiper, VP and General Merchandise Manager at SmartWool. “Lisa's background with Burton and Dynastar demonstrate her ability to develop apparel lines inspired by great athletes and focused on consumer trends while CJ's experience living and working around the world for such companies as Pearl Izumi, The North Face and Nike sets him up well to help us better utilize our sourcing network and to lead the apparel development team for the SmartWool® brand.”

Ms Curran's experience includes over 12 years in the outdoor market with an emphasis on snowsports. She is an accomplished merchandiser and director of soft goods departments and has extensive experience in translating consumer preferences and trends into functional innovative product.

“It's a very exciting time at SmartWool and I am excited to be working with such a great team of people within this incredibly strong brand,” said Ms. Curran. “As the performance and versatility of wool are more appreciated and understood in the market, the SmartWool® apparel division is poised for continued strong growth.”

Mr. King brings results-oriented product management and development expertise with experience in creation of product categories, product development processes and sourcing nationally and internationally for Pearl Izumi, Nike and The North Face.

“I am excited to be joining the SmartWool organization and the great team at the new Boulder-based team,” said Mr. King. “SmartWool® is a strong brand with excellent product, and I look forward to the continued challenge of growth in the apparel business and developing market leading new products. I also appreciate SmartWool's philosophy of leaving this Earth better off than when we arrived and am proud to be part of the team.”

A wholly owned subsidiary of The Timberland Company, SmartWool is a leading performance brand of wool-based apparel, socks and accessories. Nothing can compare to SmartWool® products for the ultimate in performance, comfort and easy care. The SmartWool® fiber is superior at vaporizing moisture, controlling temperature and odor and is guaranteed not to shrink. It's also a renewable resource that illustrates the design genius of evolution. For information on the full range of SmartWool® products or to find a dealer near you, please log onto SmartWool's award winning website: www.SmartWool®.com or contact Alli Noland, Stanwood & Partners PR, via phone at 307-733-1514 or via email at anoland@wyoming.com.

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