LaCrosse Footwear Announces Salesmen of the Year Awards

LaCrosse Footwear, Inc. (Nasdaq/NMS: BOOT), a leading provider of the premium Danner and LaCrosse brands, announced three salesmen awards for 2007 at the annual Shooting, Hunting, Outdoor Trade (SHOT Show) in Las Vegas, NV.
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LaCrosse Footwear, Inc. (Nasdaq/NMS: BOOT), a leading provider of the premium Danner and LaCrosse brands, announced three salesmen awards for 2007 at the annual Shooting, Hunting, Outdoor Trade (SHOT Show) in Las Vegas, NV.

Ken Blanco of Ahead of the Curve agency received the Overall Salesman of the Year award as an exceptional contributor to Company's success and growth for the two brands in 2007 throughout the Washington and Alaska territories. John Ager of Heartland Sales and Associates, Inc., whose territory spans the Midwestern territories throughout Illinois and Iowa, was Salesmen of the Year for the LaCrosse brand. Morris Swarts of S&R Outdoors was named Salesmen of the Year for his performance in the southern states of Alabama and Georgia for the Danner brand.

“We wanted to acknowledge the growth and performance for the overall company and individual brands because Ken, John and Morris have successfully driven sales for 2007 and acted as outstanding ambassadors for our company,” said Matt Johnson, director of sales for LaCrosse Footwear, Inc. “These awards are a reflection of the high level of teamwork, dedication and the continued commitment to the industry.”

About LaCrosse Footwear, Inc.

LaCrosse Footwear, Inc. is a leading developer and marketer of branded, premium and innovative footwear for expert work and outdoor users. The Company's trusted Danner® and LaCrosse® brands are distributed domestically through a nationwide network of specialty retailers and distributors, and internationally through distributors and retailers in Asia, Europe and Canada. Work customers include people in law enforcement, agriculture, firefighting, construction, industry, military services and other occupations that need high-performance and protective footwear as a critical tool for the job. Outdoor customers include people active in hunting, outdoor cross training, hiking and other outdoor recreational activities. For more information about LaCrosse Footwear products, please visit our Internet websites at www.lacrossefootwear.com and www.danner.com. For additional investor information, see our corporate Web site at www.lacrossefootwearinc.com.

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