Kodiak Pairs Up with Backbone Media

Author:
Publish date:

Cambridge, Ontario – July 21, 2020 – KODIAK, the 110-year-old Canadian footwear maker, has teamed up with Backbone Media as its public relations agency of record. Backbone will manage the brand’s strategic communications and help Kodiak build brand awareness as it expands its line of performance work and safety boots and outdoor and lifestyle footwear.

“As we celebrate our 110 anniversary, we are excited about the opportunity to expand Kodiak’s reach to adventure-oriented hard workers with an affinity for premium work and outdoor lifestyle footwear from a timeless, purposeful and trustworthy brand,” said Margaret Morey-Reuner, Director of Marketing at Kodiak. “Backbone is a proven leader in the active lifestyle marketplace and they are going to be a great partner in telling our story of heritage, craftsmanship and performance.”

Originating in 1910 in Ontario, Canada as the Greb Shoe Co. Ltd. Kodiak is a leader in waterproof leather boots for work, lifestyle and cold weather. Priding themselves in innovative, quality, footwear since their perfection of Canada’s first truly waterproof leather boot in the 1950’s, Kodiak has continued to bring stylish, reliable and durable boots to both the United States and Canada.

“There aren’t a whole lot of 110-year-old brands out there. Kodiak has an incredible heritage and their footwear has been trusted by workers and outdoor enthusiasts for decades,” said Backbone’s VP of PR, Ian Anderson. “We’re excited to introduce Kodiak to more consumers and build brand awareness with new demographics.”

To learn more about KODIAK products, visit www.kodiakboots.com

For more information regarding KODIAK, please direct inquiries to Max Krapff at max.krapff@backbonemedia.net.

About Kodiak

Founded in Ontario, Canada, Kodiak has been Canada’s Boot since 1910, outfitting generations of men and women with purpose-built premium boots for daily work and everyday exploration. Based in Cambridge, Ontario, Canada, with offices in Stratham, N.H., Kodiak is best known as the maker of the original Greb Kodiak boot, the first truly waterproof work boot made with a combination of vulcanized construction and waterproof leather. To learn more about Kodiak, visit KodiakBoots.com or KodiakBoots.ca and follow @KodiakBoots on social media. Kodiak is a brand of VF Corporation.

About Backbone Media

Backbone Media targets, engages and inspires the active lifestyle audience through public relations, social media, media planning and buying. For more than 20 years, Backbone has worked with leading outdoor gear, apparel, technology, and food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado, and is a six-time recipient Outside magazine’s “Best Places to Work” award. For more about Backbone Media, visit www.backbonemedia.net.

Contact

Max Krapff
Max.krapff@backbonemedia.net
970.963.4873 ext 174 

Related

Anon Gears Up with Backbone Media

BURLINGTON, VT (July 29, 2020) – Anon, makers of ski and snowboard helmets, goggles, and accessories, has partnered with Backbone Media, the country’s top active lifestyle media agency, to increase awareness for Anon as a leader in helmet safety and goggle technology in the ...read more

Headsweats Teams Up with Backbone Media

BOULDER, CO (June 18, 2019) – Headsweats, the 20-year leader in high performance headwear and apparel, has selected Backbone Media as its PR agency of record. To start, Backbone will support the launch of the Headsweats REPREVE line, consisting of hats and apparel made from ...read more

Swiftwick socks

Swiftwick Pairs up with Backbone Media

Brentwood, Tenn. - February 9, 2018  Tennessee-based sock company Swiftwick announced today it is teaming up with Backbone Media to drive its public relations. Founded in 2008, Swiftwick is an athlete-owned and –operated company that makes high-performance running, cycling, ...read more

Saucony Runs with Backbone Media

WALTHAM, MASS. (Jan. 15, 2021) – Saucony, the global running lifestyle brand, has teamed up with Backbone Media to run point on its public relations efforts. As Saucony’s PR agency of record, Backbone will help bolster the brand’s storytelling and drive awareness for Saucony’s ...read more

Kodiak Launches “Built for Generations” Collection for Fall/Winter 2020

Cambridge, Ontario, August 17, 2020 – Kodiak, the pioneering Canadian bootmaker that champions the ability of individuals to change the world one step at a time, has announced the introduction of its new Built for Generations collection of men’s and women’s lifestyle boots for ...read more

SolarZone

Backbone Media Powers PR for Lumos Solar

Nederland, CO – September 16, 2020 – Lumos Solar, Colorado-based solar technology leader, has teamed up with Backbone Media as its public relations agency of record. Backbone will lead the brand’s storytelling and drive awareness for the new SolarZone, Lumos Solar’s innovative ...read more

KC HiLiTES, the creator of the first off-road light in 1970, has teamed up with Backbone Media as its public relations agency of record.

“For over 50 years, the KC brand has been a symbol of adventure, freedom, quality, and performance. We create iconic looking and high performing products engineered in the extremes for those who have a thirst for the paths less traveled,” said Alan Wang, CEO of KC. “We stand for ...read more

Melissa_Atwood

Melissa Atwood Named Managing Director of Backbone Media’s Denver Office

DENVER – Jan. 22, 2020 – Backbone Media recently announced that it has promoted Melissa Atwood to a new role as Managing Director of the agency’s growing Denver office. Atwood joined Backbone in April 2014 at the agency’s Carbondale headquarters and has more than a decade of ...read more

Backbone Media Chosen by Bank of the West to Support Sustainability Initiatives

SAN FRANCISCO, CA (May 27, 2020) – Backbone Media, the country’s leading active lifestyle media agency, is working with Bank of the West to increase awareness that Bank of the West has the strongest environmental stance of any major US bank. Drawing on the bank’s long-standing ...read more