PORTLAND, Ore. (Nov. 21, 2018) KEEN, Inc. (KEEN), the manufacturer of original and versatile footwear, commits to helping the families of California-based first responders and the Northern California communities affected by the Camp Fire. Working with the United Way of Northern California, KEEN will match donations up to $15,000 to help the families of the first responders and their neighbors as they begin rebuilding after the Camp Fire.

“We’re here to do whatever we can to help the tens of thousands displaced by the Camp Fire, including the first responders who lost everything while fighting to protect their communities,” says Tyler LaMotte, KEEN chief marketing officer. “Together, KEEN and The United Way of Northern California are delivering resources to the communities recovering from this tragic wildfire that has impacted so many.”

In addition to the matching donation commitment, 15,000 pairs of emergency KEEN footwear will be distributed to the displaced people of Northern California by Salvation Army.

To participate in the matched donation program, visit: https://bit.ly/2AWSFv2

Please direct KEEN media inquiries to Senior Account Manager Jessie Hjorth at jessie.hjorth@rygr.us.

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About KEEN: Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that’s on a mission to create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, it launched a revolution in the footwear industry with the introduction of the Newport adventure sandal, and has donated more than $17 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces. KEEN makes shoes to make a difference. By giving back, reducing impact, and activating communities and individuals to protect the places where we live, work and play, KEEN puts its values in motion and takes action to leave the world a better place. Learn more at https://www.keenfootwear.com/our-purpose.html

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