I/O Bio Merino Showcases New Fabric Technology in SS10 Collection

I/O Bio Merino rolls out the Spring/Summer 2010 collection showcasing its one-of-a-kind merino fabrics.

I/O Bio Merino rolls out the Spring/Summer 2010 collection showcasing its one-of-a-kind merino fabrics. The Women's Collection features the super lightweight L/S Crib, a v-neck and long-sleeve top in a 100% I/O Merino 1 x Rib knit fabric. The “stretch by construction” flattering fit begs the question - layered or worn stand-alone? Or better yet, “Is that really merino?”
“The New Women's Signature Short has quickly gained a reputation as a G.B.S.,” chuckles I/O Bio Merino Director Sales and Marketing, Tim Kelley. “Seriously, it's the women relaying that Good Butt Short message to us.” The New Women's Signature Short and Signature Skirt showcase I/O's Vosges Terry and its heavenly drape and hand.
I/O Bio Merino is a manufacturer, not a marketing company. This does not infer that the edgy new clothing line is lacking attention-grabbing headlines. Instead it tips its hat to its parent company, the legendary Michelle Family of Australia and its 140-year merino-manufacturing heritage.
“I/O Bio Merino is the only Sheep-to-Shelf solution available,” states I/O Bio Merino General Manager, Greg McRoberts. “Yet I/O's secret lies in the technology of our fabrics. We can do things with merino others simply cannot do.”
About I/O Bio Merino
The only merino brand with a true “Sheep-to-Shelf” solution. I/O Bio Merino combines unmatched merino technology with functional and progressive design. Street-inspired and mountain-friendly, I/O Bio Merino clothing is incredibly versatile. Inside Outside. You decide. I/O brings together the worlds softest and finest merino fibers and advanced fabrication methods to create a new breed of apparel. For more information see: www.io-bio.com
Media or Dealer Inquiries - 208-639-9147, or tim@io-bio.com


I/O Bio Merino signs Tim Kelley as Director of Sales and Marketing

I/O Bio Merino, the Action Sports inspired merino clothing company, has signed Tim Kelley as Director of Sales and Marketing. Kelley will step into the new position on July 01, 2009.Kelley, known for his successful growth of the Dynafit brand, comes on board to lead all facets of ...read more

I/O Bio Merino Announces Bold New In-Store Merchandising Program

I/O Bio Merino, the street-inspired and mountain-functional merino clothing company, presents its dealers with a heavyweight in-store merchandising program. Like a prize fighter quickly earning its nickname, “The Mailbox” headlines I/O Bio Merino's in-store merchandising ...read more

I/O Bio Merino Launches Powerful Dealer Stimulus Package and 55% MSRP

I/O Bio Merino, the street-inspired and mountain-friendly merino clothing company, presents its dealers with 55% MSRP margins. Add to that the New Dealer Stimulus Package with strong discounts and dating, I/O Bio Merino is sure to draw a crowd at it's OR booth 30181W.“Our ...read more

I/O Bio Merino Shipping On Time- 100% Complete- With 55% Margins

I/O Bio Merino's fulfillment partner, Verde Fulfillment USA, is cranking to receive and ship their Fall/Winter 2009 product. “We're shipping to our dealers on time and 100% complete. With the absolute softest merino available and 55% MSRP margins, the dealers are going to be ...read more

I/O Bio - Natural Merino Wool Adds More Sales Reps in Key US Regions

I/O Bio, manufacturer of natural merino wool urban/base layers, has added more sales professionals to key regions in the US market – Mid-West and Northwest. Kevin Streeter of Streeter Design will be taking over the Mid-West region and has many years experience working with key ...read more

I/O BIO Merino ensures production & delivery of the softest merino

Boise, Idaho - I/O BIO Merino has ensured delivery of its incredibly soft merino clothing, by changing its final production step from China to Fiji. This move will insure I/O BIO retail partners get the highly sought after styles early during the sell-in season. Michell Wool, IO ...read more

I/O BIO Develops Freeride Wool Line

Now in its third season, I/O Biocompatibles continues to shake up the baselayerworld by bringing to market the first loose fit wool line for men and women. For I/O BIO's Fall/Winter2009-10 line, the new Loose Tight gives riders extra movement with a freeride fit and the warmth, ...read more

I/O Bio Merino puts style first

Boise, ID (February 23, 2010), I/O Bio Merino announces the signing of Alan Ortiz as Design Director. Ortiz made his mark launching Fate Clothing, the pioneer freeride-clothing line that revolutionized today's outdoor style. Ortiz will be pushing the creative edge of merino ...read more

I/O BIO-Natural Merino Wool moves offices to Boise, Idaho

I/O Bio, manufacturer of natural merino wool garments, has moved their offices from Cardiff, CA to Boise, ID. Along with the move, I/O Bio has added new sales reps, accounting staff and customer service. “Boise has everything that we, as a company, need to be sustainable in ...read more