I/O Bio Merino rolls out the Spring/Summer 2010 collection showcasing its one-of-a-kind merino fabrics. The Women's Collection features the super lightweight L/S Crib, a v-neck and long-sleeve top in a 100% I/O Merino 1 x Rib knit fabric. The “stretch by construction” flattering fit begs the question - layered or worn stand-alone? Or better yet, “Is that really merino?”
“The New Women's Signature Short has quickly gained a reputation as a G.B.S.,” chuckles I/O Bio Merino Director Sales and Marketing, Tim Kelley. “Seriously, it's the women relaying that Good Butt Short message to us.” The New Women's Signature Short and Signature Skirt showcase I/O's Vosges Terry and its heavenly drape and hand.
I/O Bio Merino is a manufacturer, not a marketing company. This does not infer that the edgy new clothing line is lacking attention-grabbing headlines. Instead it tips its hat to its parent company, the legendary Michelle Family of Australia and its 140-year merino-manufacturing heritage.
“I/O Bio Merino is the only Sheep-to-Shelf solution available,” states I/O Bio Merino General Manager, Greg McRoberts. “Yet I/O's secret lies in the technology of our fabrics. We can do things with merino others simply cannot do.”
About I/O Bio Merino
The only merino brand with a true “Sheep-to-Shelf” solution. I/O Bio Merino combines unmatched merino technology with functional and progressive design. Street-inspired and mountain-friendly, I/O Bio Merino clothing is incredibly versatile. Inside Outside. You decide. I/O brings together the worlds softest and finest merino fibers and advanced fabrication methods to create a new breed of apparel. For more information see: www.io-bio.com
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