I/O Bio Is More Eco-Friendly Than Ewe

IO Bio, the design and technology driven wool-clothing company, announced today that they have renewed their partnership with their eco-friendly fulfillment company, Verde Fulfillment, based in Boise, Idaho.
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IO Bio, the design and technology driven wool-clothing company, announced today that they have renewed their partnership with their eco-friendly fulfillment company, Verde Fulfillment, based in Boise, Idaho. In doing so, IO BIO is able to take advantage of several in-house environmental programs that Verde offers.

Beginning August 1st, all IO BIO shipments globally are being offset through Verde's unique in-house programs of carbon offsets and planting trees locally. “As a brand, we firmly believe in ‘completing the circle' of sustainability. We use 100% renewable fibers in our wool clothing, believe in our parent company's green supply chain and employ sustainable business practices. Why wouldn't we use an eco-friendly fulfillment company, too?” asks IO BIO President, Greg McRoberts.

IO BIO's parent company, Michell Wool from Adelaide, Australia, also uses eco-friendly business practices throughout their entire company operations. For 140 years, they pioneered the cleaning and processing techniques that result in the softest wool fabrics available, while continuously supporting sustainable practices at all levels of the supply chain. Michell Wool has been an environmental company for the past five generations…it's in their DNA. Their belief is that being a sustainable and environmentally friendly company is not about just looking good for the next quarters financial profits - its about making sure you have a sustainable and environmentally friendly company for the next five generations. They are currently in the process of moving into their new environmentally certified building in Adelaide.

About I/O Bio Merino
I/O Bio is a design and technology driven clothing brand that is redefining the way the market views wool. Their wool and elevated aesthetic have created a whole new level of function and utility in performance and urban apparel. I/O Bio has the unique ability to enhance lives and become an extension of people's lifestyles and personal tastes rather than simply a piece of clothing. Their collections are built on the core of modern mountain culture fused with urban art, music, modern design and fashion to create classic and timeless pieces. They provide a brand with substance and relevance...bringing together a community and a lifestyle. I/O Bio is about friends, family, inspiration, the modern adventure, stories, memories and integrity.

Media Contact:
Eric Henderson
erichende@mac.com
307.200.6001

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