Horny Toad ‘FlickRock Festival’ draws 3000 in Madison

Free community event combined Toad-style fun with films from Telluride Mountainfilm and music from Jay Nash and headliner Chris Pierce

Blending mountain-inspired relaxation, musical inspiration, about 200 pirates, and an inspired rubber chicken toss competition, the Horny Toad FlickRock Festival delivered a crowd of 3000-plus to the University of Wisconsin campus on the first Saturday of summer, June 24, 2006.

Locally hosted by a variety of Horny Toad partners -- including Rutabaga, A Stone's Throw, Erehwon Mountain Outfitters and the UW Hoofers – the Horny Toad FlickRock Festival was a free community event centered around summer outdoor pastimes, the best short films from Telluride Mountainfilm, and live music by Jay Nash and Chris Pierce.

The event began at 7:30 pm with an ice cream social, street performers, paddle games on the lake, and a grand Horny Toad raffle. The event continued with an opening set by Jay Nash, then an hour of selected short films from Telluride Mountainfilm, including Horny Toad's films ‘Thursday' and ‘Saturday'. The night wrapped up with headliner Chris Pierce (www.chrispierce.com ) blowing the crowd away.

“People seemed to love the films and games but the music really brought in the right vibe,” said Tami Snow, Horny Toad marketing director. “Chris had the place buzzing.”

Telluride Mountainfilm is celebration of landscapes, cultures and the honed mastery of adrenaline. Dedicated to educating and inspiring audiences with a breadth of ideas, Mountainfilm was created in Telluride, Colo. – the birthplace of Horny Toad. MountainFilm's touring collection of short films blends the work of award-winning directors with first-time videophiles. To learn more, please go to www.mountainfilm.org.

Chris Pierce — a founding member of Team Toad — continues to gain prominence on the international and U.S. music scenes. Pierce recently returned from his Japanese festival tour, and prior to that had his song "Are You Beautiful” featured on the soundtrack for “Crash,” the 2005 Oscar winner for Best Picture. Pierce has shared stages with Seal (whom he opened for in the U.S. and abroad last year), Jon Butcher, Barefoot Servants, Sonia Dada, Terence Trent D'Arby, Chris Isaac, Barry White, Neneh Cherry, Ben Harper, Macy Gray, George Clinton, Digable Planets, and many more genre bending artists. To learn more about the Chris Pierce, please go to www.chrispierce.com.

About Horny Toad
We work when we need to, play when we can, and wear what makes us feel good. Founded in Telluride, based in Santa Barbara, and recognized with smiles just about everywhere else, Horny Toad creates inspired outdoor clothing for those who embrace adventure every day. Horny Toad blends exceptional comfort fabrics with individually inspired designs and unique details to provide both men and women with unforgettable lifestyle apparel for all seasons.

For additional media information please contact Drew Simmons at Pale Morning Media, drew@hornytoad.com, 802.583.6069.

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