Horizon Gets Back Into Bikes with the Launch of Two New Products


COTTAGE GROVE, Wis. (July 27, 2007) – Horizon Fitness is re-entering the exercise bike category with the introduction of two new recumbent bikes. The RC-30 (MSRP: $599) and RC-40 (MSRP: $699) will be targeted to first-time fitness equipment users who desire quality, value-oriented exercise bikes designed around comfort and ease-of-use.

“Over the past year, we conducted a lot of research to better understand the needs of first-time fitness equipment users,” said Mike Olson, vice president of marketing for Horizon Fitness. “We found that a large segment of this population is turned off by most bikes because they're intimidating, uncomfortable and difficult to use. We saw a great opportunity in the market to develop high-quality exercise bikes that focus on comfort and ease-of-use, making it more enjoyable for people to workout.”

This fall, Horizon Fitness will roll out the RC-30 and RC-40 at sporting goods retailers nationwide. To maximize rider ease-of-use and comfort, both bikes incorporate a unique step-through design, making it easy to enter and exit the equipment. In addition, both bikes come with high-quality, comfortable seats with integrated lumbar support. The seats help riders maintain proper posture to relieve and prevent back discomfort.

The RC-40 features a large backlit LCD screen that is packed with features, including 14 exercise programs designed to keep workouts challenging and fun. The bike also comes with an MP3 port, speakers and audio-in jack to keep riders entertained and motivated while working out. Users can monitor heart rate activity through a pulse grip and can adjust the difficulty of a workout using 10 resistance levels.

The RC-40 incorporates a heavy-duty, 14.3-pound flywheel, which makes pedaling smooth and comfortable. In addition, the flywheel allows riders to stop pedaling at any point during a workout (the wheel continues to rotate, but the foot pedals do not). The unit comes with a lifetime warranty on the frame and brake and a one-year warranty on parts and labor. The bike has a 300-pound weight capacity.

The RC-30 offers comparable features to the RC-40. Variations include a 10-pound flywheel, eight standard programs, a 20-year warranty on the brake and a 275-pound weight capacity.

For more information about Horizon Fitness' new line of recumbent bikes, visit HorizonFitness.com or call

Horizon Fitness is a subsidiary of Johnson Health Tech Co., Ltd., the fourth-largest fitness equipment manufacturer in the world with roughly $348 million in annual sales revenue (2006). Horizon offers a wide assortment of fitness equipment designed for in-home use, including treadmills, elliptical trainers, exercise bikes and strength training equipment. Products are sold through a variety of retail channels including sporting goods retailers and department stores.

Horizon Fitness differentiates itself in the marketplace by designing and manufacturing fitness equipment that is durable, easy-to-use and provides peak performance for maximum value. Every key component that goes into a piece of equipment is manufactured at a Johnson Health Tech facility (vertically integrated manufacturing). As a result, all parts work seamlessly together to create an exercise experience like no other.

# # #

Editorial Note: For product samples, photography or other requests, please contact
Brian Meehan at (262)789-7630, ext. 133, or e-mail brianm@celticinc.com.


Get Fit While Giving Back

COTTAGE GROVE, Wis. (August 12, 2009) – Can a piece of fitness equipment help in the fight against cancer? That's the goal behind a new brand of treadmills, ellipticals and indoor cycles launching this fall at Dick's Sporting Goods stores nationwide. Johnson Health Tech North ...read more

Horizon Introduces New Treadmill Featuring iPod Integration

COTTAGE GROVE, Wis. (July 27, 2007) – Talk to most people who exercise and they'll tell you there's nothing more invigorating than working out while listening to a favorite play list. This is now easier than ever with Horizon Fitness' introduction of an in-home treadmill and ...read more

Horizon Fitness Wins Two Health Magazine Awards

DEFOREST, Wis. (January 5, 2006) – Horizon Fitness was named the winner of Health magazine's 2006 Best of Fitness Awards in the Elliptical Trainer (under $1,500) and Treadmill (under $1,500) categories, making Horizon one of only two companies to win multiple times for ...read more

Horizon Fitness Wins Two Treadmill Doctor “Best Buy” Awards

Horizon Fitness received two awards in the 14th annual Treadmill Doctor reviews, an online, popular review of fitness equipment by a leading, national service company that specializes in the maintenance and repair of residential and commercial equipment. The T101 treadmill ...read more

Horizon Fitness Names Sales Rep for Independent Bike Dealer Channel

COTTAGE GROVE, Wis. (November 27, 2007) – Horizon Fitness, a leading manufacturer of fitness equipment for in-home use, announces the hiring of Melissa Atocha as a sales representative. In her position, Atocha will develop new relationships within the Independent Bike Dealer ...read more

Horizon's Top Rated Treadmill Keeps Getting Better

COTTAGE GROVE, Wis. (November 14, 2006) – The popular and critically-acclaimed 5.2T Elite Series treadmill has undergone a redesign, further enhancing its reputation for quality, performance and value. The treadmill,which was rated a “Top Treadmill” by Runner's World ...read more

Horizon Treadmill “Top 5” Finalist for Sports Product of the Year

DEFOREST, Wis. (March 8, 2006) – Horizon Fitness' WT 950 Wireless Pedometer Treadmill emerged as a Top Five finalist for the - Sports Product of the Year award. This prestigious award, which is sponsored by Sports Edge magazine, recognizes the most innovative new products ...read more

Horizon Enters the Strength Training Market

COTTAGE GROVE, Wis. (July 27, 2007) – Horizon Fitness – one of the fastest growing fitness equipment manufacturers in the world – is stepping into the strength training market with a fresh approach to home gym design. As more first-timers, seniors and women add strength ...read more

Horizon Fitness Adds Marketing Assistant

DEFOREST, Wis. (June 1, 2006) – Horizon Fitness announces the hiring of Kristin Gritt to the marketing team. Gritt joins as the new marketing assistant and is the latest addition dedicated to the continued growth of Horizon Fitness.Prior to joining the Horizon team, Gritt ...read more