High Sierra & Universal Sports Launches Nordic World Champs Sweepstake

High Sierra Sport Company, a manufacturer of innovative bags and luggage, announces a partnership with Universal Sports during the Nordic World Championships.
Author:
Updated:
Original:

High Sierra Sport Company, a manufacturer of innovative bags and luggage, announces a partnership with Universal Sports during the Nordic World Championships. Through this partnership, fans can go to UniversalSports.com each day to enter a chance to a High Sierra Torrent hydration pack starting on February 19 through March 13, 2009.

“Investing in Universal Sports during the Nordic World Championships makes sense because it allows High Sierra to reach an audience of active passionate individuals who follow the sport,” said Stella Peterson, director of public relations for High Sierra Sport Company. “This audience is very similar to our consumers in that they crave the excitement, live an active, healthy lifestyle and participate in sports as often as they can.”

Beginning at 6:00 a.m. Pacific Time ("ET") on February 19, 2009 until 12:00 p.m. midnight (ET) on March 13, 2009, fans may enter the Nordic World Champs Sweepstakes each day by visiting UniversalSports.com. Outdoor enthusiasts will see live coverage of the Championships as well as follow the athlete's journeys online. Nordic Worlds Championships premiers on TV starting on March 4, 2009.

“This is what our viewers have been waiting for —High Sierra bags and packs are a perfect fit for the Nordic Worlds Championships," said Doug Neiman, vice president of sales and sponsorships for Universal Sports." It's great visibility for our brands and a chance to win excellent gear."

For more information on High Sierra and Nordic World Champs Sweepstakes, please visit UniversalSports.com.

About Universal Sports
Universal Sports, a partnership between NBC Sports and InterMedia Partners, serves as the preeminent multiplatform destination for Olympic-related and lifestyle sports programming available on television and online. Universal Sports is a 24-hour television channel available in 45 million television households in markets including New York, Los Angeles, Chicago, Philadelphia, Dallas, Washington DC, San Diego, San Francisco, Seattle, Hartford, New Haven, Las Vegas, Salt Lake City, Reno, Omaha and Albany. Major world championship and Olympic qualifying events found on Universal Sports range from track and field, skiing, swimming, gymnastics, marathons and cycling, to volleyball, rowing, triathlon, fencing, speed skating and martial arts. UniversalSports.com delivers an immersive experience via live and on-demand competition coverage, interaction with top athletes through blogs and in-depth access to Olympic sports news and information year round. For more information on the availability of the Universal Sports 24-hour television channel, please visit UniversalSports.com.

About High Sierra Sport Company
High Sierra Sport Company (HSSC), specializing in user-friendly adventure travel gear, offers versatile lines tailored for outdoor enthusiasts, skiers and snowboarders, travelers, students and professionals looking for the smart choice in durable and functional backpacks, duffels and wheeled luggage.

The official supplier of bags and luggage for the U.S. Ski and Snowboard Team, High Sierra's memberships include the Outdoor Industry Association (OIA), SnowSports Industries America (SIA) and the Travel Goods Association (TGA).

For more information, please call (800) 323-9590 or visit www.highsierrasport.com.

# # #

Related

High Sierra and Universal Sports Launches USSA Team Giveaway

High Sierra Sport Company, a manufacturer of innovative bags and luggage, announces a partnership with Universal Sports during the 2010 Winter Olympic Games. Through this partnership, fans can go to UniversalSports.com to enter a chance to a High Sierra Pinnacle Series Ski or ...read more

High Sierra Sport Company Continues Staff Growth

High Sierra Sport Company, a manufacturer of innovative bags and luggage, announces the addition of Jack Rohrbach, as Senior Director of Product Sourcing and Merchandising, and Stella Peterson, as Director of Public Relations, to its team. “We are excited to have Rohrbach and ...read more

High Sierra Sport Company Celebrates 30 Years

VERNON HILLS, IL (2008) – High Sierra Sport Company, a leading manufacture of soft-sided luggage and bags, celebrates 30 years of providing the market with better quality and highly featured merchandise. High Sierra Sport Company was incorporated January 1, 1978 as H. Bernbaum ...read more

High Sierra Honored by USSA, SIA

High Sierra Sport Company, a manufacturer of innovative bags and adventure travel luggage, was honored by the U.S. Ski and Snowboard Association (USSA) and SnowSports Industries America (SIA) with the Doc DesRoches Award. The award is presented annually by SIA and the USSA to ...read more

High Sierra Sport Company Hires New Midwest Sales Reps

High Sierra Sport Company, a manufacturer of innovative bags and adventure travel luggage, is pleased to announce the appointment of Terry and Vickie Pearson of Great Lakes Sales Force. The Pearson's team will be handling Illinois, Indiana, Kentucky, Michigan, and Ohio for ...read more

High Sierra Sponsors Children’s Memorial Hospital

High Sierra Sport Company, a manufacturer of innovative bags and luggage, is proud to donate 225 EL107 Carry-On Totes to the Children's Memorial Hospital for the 51st Annual Pro Amateur Golf Championship. The event will be held on Monday, June 27th 2011 at Onwestsia Club, in Lake ...read more

High Sierra Supports 2010 Alpine National Ski Championships

High Sierra Sport Company, a manufacturer of innovative bags and luggage, is proud to provide their S6007 Ultimate Winter Backpack to the 2010 U.S. Alpine National Ski Championships.The March 20-23 event features members of the United States Ski Team, as well as the leading ...read more

High Sierra Adds Kyle Kilcherman As Director of Sales - Sporting Goods

High Sierra Sport Company, a manufacturer of innovative bags and adventure travel luggage, is pleased to announce the appointment of Kyle Kilcherman as Director of Sales for its Sporting Goods Division. Kilcherman will be responsible for managing and growing the Sporting Goods ...read more

High Sierra Acquires HighSierra.com

After many years of negotiation, High Sierra Sport Company, a manufacturer of innovative bags and adventure travel luggage, is pleased to announce the company has acquired the domain name HighSierra.com.“We are excited about the purchase of HighSierra.com. The shortened URL ...read more