High Sierra Sport Company Sponsors Summer Camp Music Festival

High Sierra Sport Company is pleased to announce their participation as a sponsor of the Summer Camp Music Festival.

High Sierra Sport Company is pleased to announce their participation as a sponsor of the Summer Camp Music Festival. Summer Camp Music Festival is a jam music festival held on May 27-29, 2011 at Three Sisters Park in Chillicothe, Illinois. Summer Camp's 2011 music line up will include moe., Umphreys McGee, Widespread Panic, Bassnectar, Wiz Khalifa, STS9 and more.

“Summer Camp fits nicely with our corporate energy of being in tune with our customers. We provide the bag, you provide the adventure,” said Hank Bernbaum, president of High Sierra Sport Company.

During the Summer Camp Music Festival, High Sierra will provide each music performer with a High Sierra Brewster backpack. High Sierra's Brewster is ideal for anyone looking for style, function, organization, and storage, all with one great bag at the music festival. The bag has an insulated cooler compartment to keep beverages cold. It also has a separate, CUSHION ZONE padded computer compartment with a built in frame sheet to protect a 17” notebook computer.

For additional information on the 2011 Summer Camp Music Festival and High Sierra Sport Company's sponsorship, visit www.summercampfestival.com or www.hssc.com.

About Summer Camp Music Festival
The Summer Camp Music Festival was started in 2001 at Three Sisters Park in Chillicothe, IL. The first year's festival hosted over 20 bands on 2 stages over the course of two days. Since that first year, the Summer Camp Music Festival has grown to more than 12,000 attendees and 65 bands on 6 stages over 4 days. Artists that have performed at the Summer Camp Music Festival in past year's include : moe., Umphrey's McGee, The Flaming Lips, Willie Nelson, Les Claypool, Keller Williams, O.A.R., The Roots, George Clinton & Parliament Funkadelic, Gov't Mule, Leftover Salmon, The Avett Brothers, Girl Talk, Method Man & Redman, Yonder Mountain String Band and many, many more. The Summer Camp Music Festival is a co-production of Jay Goldberg Events & Entertainment and Jam Productions, Ltd. For more info, check out www.summercampfestival.com

About High Sierra Sport Company
High Sierra Sport Company (HSSC), specializing in user-friendly adventure travel gear, offers versatile lines tailored for outdoor enthusiasts, skiers and snowboarders, travelers, students and professionals looking for the smart choice in durable and functional backpacks, duffels and wheeled luggage.

High Sierra recently licensed its brand with NorthPole, LLC, a global leader in outdoor living and recreational products, to produce and distribute camping and outdoor recreation equipment under the High Sierra brand name.

The company is also the official supplier of bags and luggage for the U.S. Ski and Snowboard Team, High Sierra's memberships include the Outdoor Industry Association (OIA), SnowSports Industries America (SIA) and the Travel Goods Association (TGA).

For more information, please call (800) 323-9590 or visit www.highsierrasport.com.

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