Gramicci Hires New Regional Manager for Sales and Expands Internationa

Gramicci responds to ongoing growth and demand by hiring new U.S. Regional Manager of Sales Lori Nuss. In her new position, Nuss will manage mountain state sales directives internally and maximize brand exposure in Gramicci perspective growth regions
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Gramicci Hires New Regional Manager for Sales and Expands International Market
US Regional Manager of Sales in the Mountain States: Lori Nuss

AGOURA HILLS, Calif., January 17th, 2012 — Gramicci responds to ongoing growth and demand by hiring new U.S. Regional Manager of Sales, Lori Nuss. In her new position, Nuss will manage mountain state sales directives internally and maximize brand exposure in perspective regions, (UT, CO, TX, NE, AR, and KS). This is a newly created position to help Gramicci better serve its growing number of new dealers and existing accounts in marketing and customer service.

Prior to this position, Nuss worked as the Rocky Mountains Territory Manager for Costa Sunglasses. Nuss started her career with Patagonia in the late 1980's and has more than 20 years of experience in the outdoor ski industries. A Montana native who spent her childhood in Yellowstone National Park, Nuss is an avid outdoors' woman who enjoys traveling, skiing, fly-fishing, camping, anything associated outside. She resides in Basalt, Colorado and is praying for snow like everyone else.

Nuss explains her motivation for the move, “I am thrilled to be a member of the Gramicci sales team. It's a unique opportunity to be involved with the revival of such a recognized, iconic brand. I feel that the experience I bring to the table will help me to better identify with our retailers, and ultimately help to make them more successful.”


Expanding International Sales
Gramicci sales numbers have exceeded annual forecasts put in place by Gramicci President Marty Weening and Paul Buxbaum every year since 2006.

In addition to the growth in the United States, international sales continue to increase. Representation in Europe is spearheaded by Peter Benjamin and Japan sales are led by Nao Iawai and Yoskiki Motosuna.

The Japanese market is experiencing an unusually high demand of the original G Series and customers are demanding bright colorful skus. This demand is being met through the new Gramicci Replenishment Program (GRP). As part of the GRP, Gramicci dyes and finishes a portion of its products in the United States for its heritage G-Series products. This change means retailers can buy a wider color selection, less units and replenish their stock quickly after seeing what sells best. This reduces their risk of having to buy too much inventory in uncertain economic times. The initiative is a part of the Gramicci Start Somewhere â„¢ division to assist in lessening the unemployment rate in California.

The new regional hire, with the new world wide sales reps, the local replenishment program and sales that are up – all add up to more service, more distribution and more jobs. Gramicci celebrates and is thriving in its thirty years of business. Contact us to find out more. www.gramicci.com

About Gramicci
Gramicci is often called the ‘soul brand' of the outdoor industry, known in the climbing community as the originator of the iconic G-series climbing pants and shorts. Thirty years old this year, Gramicci is still setting the standard for performance climbing and outdoor apparel with its introduction of NPT- Natural Performance Technology ™, a pesticide/herbicide-free, certified organic and hemp blend endurance knit that naturally produces higher levels of moisture management, breathability and body temperature regulation than synthetics and the new performance cottons that are treated with chemicals. Deeply committed to greener manufacturing, Gramicci continues to research and adopt new standards of manufacturing that reduce its impact on the environment. Its organic products have received certification from GOTS (Global Organic Textile Standard), OE Blended (Organic Exchange for blended fabrics) and OE 100 (Organic Exchange for all organic fabrics). Gramicci is also a fair labor manufacturer assuring fair wages, clean work environments and zero-tolerance child labor policies. For more information, visit www.gramicci.com

Media Contact: Beth Cochran, What's Up PR, 406.579.7909, cochran@whatsuppr.com

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