Fox River® Names Michael Mettendorf VP Sales

Fox River, the brand that has proudly made outdoor, snow, work, military, sport and everyday socks in the USA since 1900, has appointed Michael Mettendorf to vice president of sales effective immediately.

Fox River, the brand that has proudly made outdoor, snow, work, military, sport and everyday socks in the USA since 1900, has appointed Michael Mettendorf to vice president of sales effective immediately.

In his new position, Mettendorf will work closely with Fox River's sales force, management and marketing teams to develop new customers and service existing customers around the world to increase sales and expand the reach of America's oldest sock brand. He also will personally develop and maintain relationships with key customer accounts.

“Michael brings with him a wealth of experience in sales leadership within the footwear and footwear accessories category targeting the specialty outdoor, sporting goods, footwear, farm and fleet, and mass trade channels,” said John Lessard, Fox River President. “We welcome his knowledge, his relationships with our customers, and the fresh perspective he'll bring to our brand. As an industry veteran, Michael will bring firsthand knowledge of our product and a strong passion for our brand with him to work every day.”

Mettendorf brings 25 years of sales and marketing experience to Fox River. Previously, Michael held senior sales and marketing leadership positions with New River, Daka, Action Selling, Superfeet, Sara Lee HB&C and SecondWind Products. Over the course of his career, he has represented brands such as SEA-DOO, HUMMER, National Geographic, AC Delco, Fieldline Outdoor/Hunting Packs, Winchester Apparel, Superfeet Worldwide, StreamWorks, Riva Sports, Kiwi, Camp Dry, Shoe Goo II and Breathe Right.

“I'm excited to join this great company and help expand our reach so more people can know the quality of FoxSox,” said Mettendorf. “The combination of quality, value and American craftsmanship makes Fox River products an unbeatable draw for customers. We want everyone to experience that.”

As a casual hiker and active mountain biker, Mettendorf has worn a pair or two of FoxSox in his time exploring the hills of Tennessee, where he lives with his wife and two children. Mettendorf is a native of Germany and speaks fluent German. He officially started with Fox River on May 7, 2012 and reports directly to Fox River Chief Operating Officer Patrick Voelker. Mettendorf can be reached at

Mettendorf arrives at an exciting time for Fox River when consumer demand is strong for Fox River's New Everyday Collection, Work Collection and there is increased consumer interest in American-made products. Fox River-branded socks and handwear are sold by more than 3,000 retailers around the world and anytime at With over 140 styles to choose from, Fox River socks has you covered. Trust your feet to the socks America wears for life.


More About Fox River
Fox River® is America's original sock brand, with products that date back to 1900. Even though they make the Famous Original Rockford Red Heel® Monkey Sock, their socks today aren't your great grandfather's socks. With innovative technologies and more than a century of experience knit into every stitch, nothing beats these socks for performance and comfort. Designed using clever engineering you can feel; it's no wonder they are guaranteed. Exclusive technologies like Wick Dry® moisture-wicking and eco-friendly fibers and manufacturing give FoxSox more than just a feel-good fit. Try them for yourself. For more information on Fox River products or to find one of thousands of dealers across the globe, please visit Fox River Mills, Inc. is a privately held company made up of 200 of the friendliest folks in Osage, Iowa, that manufactures performance socks.


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