Charlotte, NC – September 10, 2018 – Feetures, a market leader in performance socks, is raising the bar on sock comfort with a new line of merino wool socks this fall. The Merino 10 collection is constructed with merino wool and TENCEL®, a synthetic fabric that is far softer than traditional wool. The two yarns, spun in a unique proprietary method, will be softer, stretchier, warmer, drier and more durable than previous merino socks. Available in late September, the Merino 10 collection will leverage American craftmanship as the first Made in the USA collection from the world leader in sock technology.
“Our previous merino product was a popular style in the running market, so we knew we had to really make a special sock if we were going to meet and exceed the expectations of our fans. To help get the word out, we’re launching an #onyourleft marketing campaign, as yesterday’s merino is about to get passed.” says Joe Gaither, VP of Marketing at Feetures. As part of the campaign, retailers will have the opportunity to give away samples of the new blend to customers to compare against previous favorite styles.
The Merino 10 socks, aptly named for being 10x better than yesterday’s merino, are engineered with Feetures’ patented zone-specific targeted compression essential for all day comfort and support. Additionally, the new collection is designed with a seamless toe to avoid bulky stitching and a lifetime warranty as a testament to the quality of the socks.
“For the first time, we’re making our Merino products on 200 needle machines in both flat knit and cushion. The result is a sock that’s lighter and loftier that feels and performs incredibly well,” says John Gaither, VP of Product at Feetures. “Furthermore, it’s being made right down the road from our headquarters in North Carolina. We have a lot to be excited about with this new product.”
The new collection will be available in four lengths: no show tab, quarter, mini crew and crew length. The sock will debut with an ultralight and cushion level to meet the demands of every customer, for every activity. The Merino 10 collection will be available in eight different colorways with prices starting at $16.99 MSRP.
Feetures, the world leader in sock technology, has been family owned and operated since 2002. Based in North Carolina, Feetures designs Active and Everyday socks designed to help you perform your best. www.feetures.com Instagram @feeturessocks.