FalconGuides Partners with Backpacker to Launch a New Book Series - SNEWS

FalconGuides Partners with Backpacker to Launch a New Book Series

FalconGuides®, an imprint of Globe Pequot Press, the leading publisher of outdoor recreation guides, is proud to announce its partnership with Backpacker Magazine, the nation’s leading publication for bringing “the outdoors to your doorstep.”
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GUILFORD, CT — FalconGuides®, an imprint of Globe Pequot Press, the leading publisher of outdoor recreation guides, is proud to announce its partnership with Backpacker Magazine, the nation's leading publication for bringing “the outdoors to your doorstep” while inspiring and enabling people to enjoy a North American backcountry adventure.

This collaboration launches with a series of core skills books for the outdoor enthusiast. To commemorate the Spring 2010 launch, FalconGuides and Backpacker are hosting a celebration at the Outdoor Retailer Winter Market in Salt Lake City on Saturday, January 23rd from 4pm to 6pm at booth #33035. Stop by and share a beer with the people behind this new partnership.

The series leads off with four strong titles that are branded by Backpacker and fueled by FalconGuides: Trailside Navigation, Predicting Weather, Campside Cooking, and Outdoor Survival. Perfect for backpack or pocket, each book breaks down its subject into the essential topics, providing practical and portable information that all lovers of the outdoors will find useful in the field. Full-color photos, charts and illustrations are organized around text by leading experts in a compact and accessible format, introducing readers to basic and intermediate skills needed to safely and successfully maneuver in the outdoors. (These 96-page guides will retail for $12.95 US/$16.95 CAN).

“We are extremely pleased with the new series that grew out of our new partnership and close collaboration with Backpacker. The books represent a perfect alignment of the two most respected and reliable publishers of outdoor information,” said Steve Culpepper, Executive Director of Editorial, GPP and FalconGuides.

“As with all Backpacker stories and FalconGuides, every word has been written, edited, and trail-tested by experts privy to the latest thinking in each field,” added Jonathan Dorn, Editor-in-Chief of Backpacker. “The authors of these four titles alone represent a total of more than 80 years of guiding, teaching, and wilderness experience.”

During the Outdoor Retailer Winter Market, FalconGuides will also host author signings and take part in the Industry Party Fashion Show, in addition to showcasing another partnership with National Geographic. This collaboration pairs two trusted entities – FalconGuides' Best Easy Day Hikes with National Geographic maps. A promotional special is also being offered for orders placed during the show: FalconGuides will Outfit Your Mind™ with a branded cap and give retailers their choice of free freight, an extra 3% discount or a donation to the non-profit of their choice.

About FalconGuides:
For more than twenty-five years, FalconGuides has set the standard for outdoor recreation guidebooks as the largest and most trusted North American publisher of information on outdoor recreation. FalconGuides cover the entire spectrum of outdoor activities, ranging from hiking and rock climbing to environmental preservation and wildlife identification.

About Backpacker:
Backpacker (www.backpacker.com) brings the outdoors straight to the reader's doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine and website, and the only outdoor media whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature and product innovation, has become the gold standard against which all other outdoor-industry awards are measured. And the magazine recently launched mobile media applications that allow users to text-message hiking maps and directions to their phones. In the last four years, Backpacker has won five National Magazine Awards, the publishing industry's highest honor. In 2008, the magazine won the NMA for General Excellence, joining The New Yorker, Mother Jones, GQ, and National Geographic as top winners in their respective size categories. In 2009, it won three awards, including General Excellence Online. Backpacker has also won numerous other print, design, and digital awards, and its writers have been recognized in prestigious contests and best-of-the-year anthologies.

Contact:
Michelle M.L. Panek
michelle.lusas@globepequot.com
203.458.4596

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