Exhibit Surveys Launches Two Booth Performance Analysis Services

Booth Design and Effectiveness Study; Booth Observation and Competitive Intelligence Gathering Services
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RED BANK, NJ – December 13, 2011 - Exhibit Surveys, Inc., the leading provider of research, measurement, and consulting services exclusively for the exhibition and event industry announced today that two new products are now available to enhance Return on Investment (ROI) and Return on Objectives (ROO) for exhibitors.

Booth Design and Effectiveness Study

Measuring the effectiveness of exhibit design and in-booth activities provides factual, reliable, and third-party research and consultation to justify changes to an existing booth or invest in an entirely new booth, its graphics, and in-booth activities.
•Delivers the critical data necessary to implement changes that will improve performance and selectively attract more of the right visitors.
•Quantifies visitor activity and provides feedback to evaluate specific tactical aspects and features of the exhibit for future planning.
•Tests ideas for future exhibit design and in-booth activities.

Booth Observation and Competitive Intelligence Gathering Services

Exhibit Surveys has developed a detailed set of criteria to evaluate and compare booth design, activities, and personnel against that of specific competitors'. An experienced Exhibit Surveys' project manager keenly observes the exhibit and competitors' exhibits during the exhibition. After the show, Exhibit Surveys delivers an unbiased, detailed, report highlighting and illustrating each exhibit's activities. Actionable recommendations and insights are included.

“Through the decades, we have developed myriad proprietary research tools to assess and analyze exhibits and events, and we've applied these insights to our two new products,” commented Joe Federbush, vice president, sales and marketing, Exhibit Surveys Inc. “Our experienced research and consulting staff is uniquely qualified to utilize these tools to provide recommendations and direction that can be immediately applied toward improving exhibit results and ensure success.”

About Exhibit Surveys, Inc.
Established in 1963, Exhibit Surveys, Inc. specializes exclusively in award-winning research, measurement and strategic consulting for the exhibition and event marketing industry. The company has conducted primary research on more than 5,000 exhibitions and events and over 10,000 individual exhibits in all major segments of commerce on six continents. Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private event organizers, suppliers, CVBs and convention facilities. For more information, follow Exhibit Surveys on Facebook, Twitter, LinkedIn, and visit www.exhibitsurveys.com or call 1.732.741.3170.

Exhibit Surveys, Inc. and the Exhibit Surveys logo are trademarks and Be a Knowbody is a registered trademark of Exhibit Surveys, Inc. in the United States and other counties. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.

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