Eureka! Expands Furniture and LED Lighting Collection for 2011

Johnson Outdoors’ Eureka! tent brand introduces new products that will complete the campsite set-up including furniture and a variety of lighting options.

BINGHAMTON, N.Y. (August 2010) – Johnson Outdoors' Eureka! tent brand introduces new products that will complete the campsite set up including a variety of campsite furniture pieces as well as a variety of lighting options, expanding upon its highly successful lighting line that was launched in 2010. In addition to the campsite accessories, Eureka! is introducing of the Mansard Tent, a luxury base camp tent demonstrating that comfort and quality can go hand-in-hand for the rugged outdoorsman. For hunters and scouts, Eureka! has also expanded its Timberline SQ line to include a six-person tent in the 2011 line.

“Our focus has always been about developing quality tents at a affordable price and we offer that same quality and value across our furniture, sleeping bag and lighting lines so that consumers can look to Eureka! as a one-stop source for all their camping needs,” said Mark Hrubant, Eureka! brand director for Eureka! tents. “This year's tents are designed to appeal to every kind of outdoorsman ranging from the backcountry minimalist to the family looking for luxury camping accommodations.”

Eureka! Delivers Comfort to Campsite with New Additions to Furniture Line
In 2011 Eureka! will add five new items to its expanding furniture line of comfortable, and affordable pieces for all types of campers:
• Cecil B DeChair with Side Table – A director's chair with an oversized frame, deep seat, and a high and wide backrest. Measures 24.5” x 25.5/34.25” x 37”; folded size: 23.5” x 5.5” x 41.5”; weight: 12 lbs. Retail: $69.99.
• Curvy Chair Collection – Eureka! defines comfort at the campsite with its curvy chair collection. Three styles round out the line delivering a comfortable resting place for any size camper. It features 3D spacer mesh in the lumbar panel, foam padding in the headrest and padded armrests.
o Curvy LowRider Chair – Measures 31.5” x 26” x 34”; folded size: 9.5” x 8.5” x39.5”; weight: 11 lbs. 5 oz.; Retail: $49.99.
o Curvy Chair – Measures 34.5” x 26” x 37.75”; folded size: 9.5” x 8.5” x 42.5”; weight: 11 lb. 9 oz.; Retail: $59.99
o Curvy Lounger – Measures 64.25” x 26.75” x 43.25”; folded size: 11.5” x 8.5” x 46.5”; weight: 18 lb. 14 oz.; Retail: $89.99
• Catskill Table – A shock-corded aluminum slat table providing optimal campsite organization featuring a lower mesh shelf for storing lightweight articles, a webbing paper towel rack with a side-release buckle, a six-loop webbing daisy chain for cooking utensils, adjustable foot for leveling on uneven surfaces and a carry bag. Measures 45” x 27.5” x 28” x 28.25”; folded size: 12” x 5” x 45.25”; weight 16 lbs; Retail: $99.99.

Eureka! Lights Up the Campsite with Powerful LED Options
Eureka!'s portable lanterns and flashlights provide quality lighting with longer run times through the use of high-end LED lighting. This year's line of new items includes:
• Warrior 400 LED Lantern transforms from a lantern to hanging light for the tent with use of carabiner hook. It also features directional white and red LED lights on back of lantern. It measures 9.4” x 4.8” x 4.8” and runs on six D-size batteries. Battery life: high – 2.5 days; low – 5.5 days; flashing – 6.5 days; Lumen output: 400. Retail: $79.99.
• Spotlight 176 LED Lantern has area and spot light capability with a convenient handle for hanging or standing. It measures 1.73” x 4.88” and runs on three C-size batteries. Battery life: high – 48 hours; low – 180 hours; Lumen output: 176. Retail: $34.99
• SOS 120 Flashlight features an SOS flashing mode, smooth diming control from 10% to 100% and a 1X flood to 4X spot with focus control. The SOS 120 measures 1.34” x 4.84” and runs on three AAA batteries. Battery life: high – 5 hours; low – 10 hours; flashing – 18 hours; Lumen output: 120. Retail: $39.99

• Field & Trail 235 Flashlight features removable colored lens covers for camping functions such as map reading and night vision. It also has a flashing SOS feature. It measures 1.38” x 5.98” and uses two CR123A lithium batteries. Battery life: high – 2.5 hours; low – 5 hours; quick flashing – 8 hours; SOS flashing – 15 hours; Lumen output: 235. Retail: $69.99.

A Luxury Tent with Comfort and Convenience
Eureka! introduces its Mansard tent to the luxury camping line for 2011 offering performance and convenience to the base camp tent market. Its proprietary hubs and box frame construction create near vertical walls and well over six feet of vertical height. It features two large D-style doors, a removable divider curtain with dual-tier pocketing that can create two internal rooms. It also has two stash vestibules, one on each side that is accessed through V-shaped zippered panels for campers to easily stash gear from inside the tent. Its large front and rear vestibules protect campers from the elements and can be configured in multiple ways including as an awning.
• Mansard – Dimensions: 11' 10” x 7' 6” x 6' 8”; Weight: 21 lbs. 7 oz.; Retail: $679.90

Eureka! Expands Timberline SQ Tent Series
Building on the success of its SQ frame in 2010, Eureka! introduces the Timberline SQ Outfitter 6 designed for hunters, scouts and guide services. Its aluminum hub optimizes the angles of the legs, ridgepole and ridgepole extensions opening up the top of the tent into an arc shape, resulting in 24% more interior space. This durable, three-season tent provides added strength and stability for varying weather conditions. It features two large vertical D-shaped doors with 2 zippered windows for added ventilation.
• Timberline SQ Outfitter 6 – Dimensions: 10' 3” x 8' 6” x 6' 4” high; Weight: 15 lbs. 14 oz. Retail: $449.90.

Eureka!, offering quality tents, sleeping bags, furniture, lighting, and camping accessories for a wide spectrum of campers and environments, is part of the Johnson Outdoors' family of leading outdoor recreational product brands. The company turns ideas into adventure with a portfolio of award-winning, innovative brands that span the globe, including among others, Old Town® canoes and kayaks, Ocean Kayak™, Necky® kayaks, Minn Kota® motors, Humminbird® fishfinders, Scubapro® and UWATEC® dive equipment, Silva® compasses and Tech4o® digital instruments. For more information, visit


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