Discounted Lift Tickets Benefit the Utah Avalanche Center

Ski Utah, Utah ski resorts, and Backountry.com rally behind Utah’s avy forecasters.
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Looking for discounted lift tickets while supporting the Utah Avalanche Center? Ski Utah in partnership with Alta, Beaver Mountain, Brighton, The Canyons, Deer Valley, Park City Mountain Resort, Powder Mountain, Snowbasin, Solitude, Sundance, Wolf Mountain and Backcountry.com have you covered with an offer Utah locals won't be able to refuse. This special partnership - from December 16th until they sell out - offers discounted lift tickets – ranging from $20 - $75 available only on the Utah Avalanche Center's website at utahavalanchecenter.org –100% of the proceeds go directly to the non-profit organization, Friends of the Utah Avalanche Center. When the backcountry avalanche danger is high, you can still get freshies at the resorts and support the Utah Avalanche Center at the same time

With more skiers and riders heading out-of-bounds, the UAC provides critical avalanche and mountain weather information to help educate skiers make life-or-death decisions in the backcountry. UAC forecasters issue avalanche warnings and advisories daily, highlighting when conditions are especially hazardous or unusual. This information is crucial not only for skiers and snowboarders, but for snowshoers, cross-country skiers, snowmobilers, hunters, hikers, Boy Scout troops and anyone else who gets after it in Utah's mountains.

Because of rising costs and increased demand on services, the UAC is working to raise $36,000 to offset budget shortfalls for 2009/2010. By purchasing these special discounted lift tickets at your favorite resort skiers and riders greatly impact the Center's ability to continue its education, outreach and avalanche forecasting programs. This discounted ski pass program is the Utah's ski industry's way to bolster the UAC and its outstanding resources.

For more information, and to purchase the discounted tickets, visit www.utahavalanchecenter.org, and click the link.

About Ski Utah
Ski Utah is the marketing firm owned and operated by the 13 statewide ski resorts that make up the Utah Ski and Snowboard Association. The organization has been creating brand awareness of and demand for the Utah wintersports product since its inception in 1978.

About Backcountry.com
Backcountry.com is a Utah-based online retailer of high-end outdoor gear. The e-tailer carries more than 400 brands in various categories, including skiing, backpacking, camping, cycling, hiking, climbing, trail running, paddling, snowboarding, snowshoeing and adventure travel. Backcountry also operates Chainlove.com, SteepandCheap.com, Dogfunk.com, Tramdock.com, and WhiskeyMilitia.com. Backcountry.com is a controlled subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA).

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