Cotopaxi Announces New VP of Design, Evie Moe

Leading outdoors and adventure brand hires experienced industry director, leading design teams across multiple categories
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Salt Lake City, UT, April 30, 2019 - Cotopaxi, a Certified B Corp that creates outdoor products and events, named industry veteran Evie Moe as new VP of Design. Moe comes to Cotopaxi with 17 years of experience in the apparel industry, having held multiple positions in categories ranging from swimwear to lifestyle.

"I am thrilled to be a part of the Cotopaxi team and have the opportunity to combine both my love for design with my values for social impact. I look forward to continuing to build the product vision, designing product for the outdoor enthusiast that has a bold and unique aesthetic.” Moe said.

Moe worked most recently at sportswear giant New Balance, where she was their Apparel Design Director. Moe led the global design team for men’s and women’s performance and lifestyle categories, where her teams saw significant year on year growth.

“We are thrilled to welcome Evie to Cotopaxi. Evie's strong design background and track record in growing businesses are evident in her accomplishments, and we feel her vision for the brand will be a great addition to our continued growth. We have built a foundation in design around innovation and sustainability, and Evie's values strongly align with the company's mission to do good. We are excited to usher in this next chapter of the Cotopaxi story with Evie.” said Davis Smith, Chief Executive Officer at Cotopaxi.

Moe’s wealth of experience will be a boon to Cotopaxi’s design team, given that she’s led many high profile, successful partnerships during her time in the industry. To whit, in her 7.5 years, Moe led partnerships with Heidi Klum for both New Balance and J.Crew. She also completed the 2016 Irish Olympic federation product, and the apparel creative for New Balance’s partnership with New York Road Runners, and the TCS New York City Marathon.

Cotopaxi’s unique design program and aesthetic has huge appeal to younger, outdoors-focused adventurers and urbanites, and utilizes industry leading standards in sustainability and sourcing for apparel and gear that not only look good, but do good and give back.


Media Contact: Jess Smith: 415.565.9530,

About Cotopaxi: Cotopaxi is an outdoor gear brand and Benefit Corporation with a social mission. With a strong ecommerce platform, over 300 retail locations, and two storefronts, Cotopaxi designs, manufactures, and sells packs, and apparel, raising awareness and creating grants for various humanitarian causes through the Cotopaxi Foundation. For more information please visit


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