Breckenridge, Colo. -- April 2018 -- Mountain town governments, entrepreneurs, nonprofits and outdoor recreation leaders from Summit, Eagle, Routt, Grand, Pitkin and Lake counties in Colorado have joined together to form a new organization focused on supporting and advocating for outdoor recreation in the Colorado Rocky Mountain Region.

The concept for the Mountain Outdoor Recreation Alliance (MORA) was derived from powerful conversations and the momentum created when outdoor recreation leaders and innovators from Aspen, Breckenridge, Vail, Winter Park and Steamboat gathered last spring for the first COILSx (Colorado Outdoor Industry Leadership Summit) event for the mountain region. Inspired by the success of the Pikes Peak Outdoor Recreation Alliance and the Grand Junction Outdoor Recreation Coalition, the MORA team was convinced that working together as a region would yield even greater results and impact. 

Already, MORA has hosted events like the Snowsports Industry Association/ Outdoor Retailer On-Snow Demo Wrap Party in January, a Snow Science Talk with Joel Gratz from OpenSnow, a Public Lands Forum with Rep. Jared Polis and now, on May 11, the second COILSx mountain event, which will focus on critical issues in our communities, such as economic resiliency, workforce issues (including diversity, talent development and housing), conservation and health and wellness.

The MORA team believes that the outdoor industry, a major industry for Colorado, is the perfect breeding ground for innovation across our state to address issues regarding our environment, our public lands and our economic vitality. Recently the Federal Bureau of Economic Analysis showed that the Outdoor Industry (including motorized) accounts for 2 percent of the U.S. GDP at $373.7 billion. MORA seeks to use this growth and economic engine to address localized issues.

“In the Colorado Rockies, we are all bound by our love for the outdoors,” comments Amy Kemp, one of MORA’s co-founders, “There’s a tremendous opportunity for our mountain communities to work together and collaborate to have a bigger impact and stronger voice to protect our public lands, while also creating more economic opportunities for our locals.” 

The goal in forming the Mountain Outdoor Recreation Alliance is to foster more sustainability in mountain economies and environments. MORA is focused on sparking more innovation and entrepreneurship in the outdoor recreation and adventure travel industries and becoming a stronger, collective voice for workforce housing, economic resiliency, sustainability, public lands and other key issues in our mountain region.

MORA is set to host the second COILSx meeting for the mountain region, on May 11 in Breckenridge, Colorado immediately following the Colorado Parks and Wildlife Partners in the Outdoors Conference. The event kicks off with keynote talks by Rep. Jared Polis and Luis Benitez followed by panel discussions and breakout sessions that move the ideas into action for critical issues like public lands, health and wellness, diversity and inclusion, housing, economic resiliency and sustainability.

Leaders in outdoor recreation for the mountain region are encouraged to attend COILSx and get involved in MORA.

For tickets to COILSx, visit

“Much like TED and TEDx, COILSx is a chance to take the ideas from the statewide Colorado Outdoor Industry Leadership Summit that we put on through OREC and look at them at a granular, hyper-localized level. COILSx is an opportunity for regions across Colorado to take ownership of their resources to support outdoor recreation and to come up with effective solutions for local issues that have further reach than just the statewide gathering,” comments Luis Benitez, Director of Colorado’s Outdoor Recreation Industry Office.

“Nothing excites me more than seeing these communities gather together to come up with innovative ideas about economic development, conservations and workforce training, and the intersection between the outdoors and public health and wellness. These sorts of gatherings are what create buy-in and galvanize people across the state.” 

For more information about the Mountain Outdoor Recreation Alliance, contact or