Camping Equipment and Paddlesports Show Promise As February Outdoor Sales Decline

Author:
Updated:
Original:

February 2009 retail sales for all core outdoor stores (chain, internet, specialty)* slipped 17% compared to last February, moving from $412,040,460 to $341,161,551, according to the most recent edition of The Outdoor Industry Association (OIA) Outdoor Topline Report, produced for OIA by the Leisure Trends Group.

According to The OIA Outdoor Topline Report, declines came from all three store channels and all four major product categories (equipment, equipment accessories, apparel and footwear). However, bright spots emerged even in this tough month, as items related to hiking, camping, kayaking, canoeing and other easily-accessible outdoor vacations remained strong in each channel. Apparel sales struggled, however, as weather and economic conditions converged to create a very difficult climate for sales.

Specialty Stores Move Through Carryover Product

Specialty store sales totaled $181M in February, dropping 15% in unit sales, 5% in retail prices and 19% in dollars compared to February 2008. Every major product category and most sub-categories lost sales this month. The largest declines came from apparel. Bright spots were sparse this month, but included climbing gear, down-fill mummy and synthetic-fill rectangular sleeping bags, small and large packs, water bottles, camp/energy food, water purification, stoves and multisport shoes. Retailers continue to move their old product as total carryover (old/discontinued or sold below cost) unit sales increased 13% in specialty stores, moving from 6% of all units sold last February to 9% of all units sold this month.

Chain Stores Ring Up Early Camping Sales

Chain stores brought in $99M, down 17% in units and 18% in dollars from last February. As in specialty stores, nearly every category declined this month, with apparel categories falling the hardest. Positively, sales growth came out of water bottles, recreation tents, rectangular sleeping bags, camp cookware, water purification and hiking boots, suggesting that camping and outdoor vacations continue to resonate with cash-strapped consumers in early 2009.

Internet Sales Show First Decline Since November

Online sales also shrank this month, only the second month to do so since the OIA Outdoor Topline Report started tracking Internet sales in 2005. The first month of declines came in November 2008. Compared to February 2008, total unit sales slipped 22%, and dollars dropped 9% to $61M. While equipment accessories, footwear and apparel each saw sales drop, equipment eked out a 1% gain in dollar sales, the only major product category to do so across all three channels. Recreation tents, small packs and winter equipment each contributed to the category’s growth. On the soft-goods side, fleece tops, hiking boots and winter boots each increased dollar sales this month.

Paddlesports Sales Up Across All Channels

While February sales are typically small for paddlesports, there is reason for optimism as key categories built momentum this month. All paddle product sales from all three channels (specialty, chain, and internet) grew 7% in units this month, but fell 2% in dollars as retail-selling prices declined 8%. Compared to last February, specialty stores dropped 5% in overall dollars while chain stores grew 8% and internet grew 10%, both off of a small base. Recreation kayaks, canoes, canoe paddles and accessories all increased sales in specialty stores this month.

To access the OIA outdoor retail sales Topline data and to review trends by industry channel and category, OIA members can log in at outdoorindustry.org or call 303.444.3353 for assistance.

For additional brand growth and brand and model market share reports, please contact Leisure Trends Group at 303.786.7900 x107.

*OIA Topline Report Outdoor and Paddle channels include: outdoor and paddle specialty, national outdoor chains, regional sporting goods chains and outdoor (and paddle) Internet specialty merchants.

Related

May Outdoor Sales Show Declines Continuing

May Outdoor Sales Show Declines Continuing Trends in Outdoor Retail Webinar Scheduled for July 15 BOULDER, CO (July 13, 2009) – Retail sales for all core outdoor stores combined (chain, internet, specialty)* declined 7% compared to last May, moving from $448M to $418M, according ...read more

March and Q1 Outdoor Sales Decline, Camping Sales on Rise

March 2009 retail sales for all core outdoor stores (chain, internet, specialty)* combined dropped 5% compared to last March, moving from $369,182,477 to $349,797,17, according to the most recent edition of The Outdoor Industry Association (OIA) Outdoor Topline Report, produced ...read more

February Outdoor Product Sales Rise 5.2 Percent

For more information contact: LaRae Marsik, Outdoor Industry Association, 303.327.3514, lmarsik@outdoorindustry.org Paul Gagner, The SportsOneSource Group, 720.272.9787, pgagner@sportsonesource.com OIA VantagePoint: February 2011 Outdoor Product Sales Rise 5.2 PercentOutdoor ...read more

Outdoor Product Sales Flat Again in October

For more information contact: Kate Fielder Starview Strategies 435.640.6110kate@starviewstrategies.com Julie Arnett The SportsOneSource Group 303.997.7302jarnett@sportsonesource.com Outdoor Product Sales Flat Again in OctoberAnniversary Effect of Superstorm Sandy Holds Hardgoods ...read more

Outdoor Product Sales Decline in May

FOR IMMEDIATE RELEASEFor more information contact:Avery StonichOutdoor Industry Association303.327.3511astonich@outdoorindustry.org Julie ArnettThe SportsOneSource Group303.997.7302jarnett@sportsonesource.com Outdoor Product Sales Decline in MayHardgoods Continues Solid Growth ...read more

April Outdoor Sales Indicate Declines Easing, Shoppers Returning

Retail sales for all core outdoor stores combined (chain, internet, specialty)* grew 2% compared to last April, moving from $339M to $347M,according to the most recent edition of The Outdoor Industry Association (OIA) Outdoor Topline Report, produced for OIA by the Leisure ...read more

Winter Inspires February Outdoor Sales Growth

FOR IMMEDIATE RELEASE For more information contact: Avery Stonich Outdoor Industry Association 303.327.3511 astonich@outdoorindustry.org Jen Soulé The SportsOneSource Group 303-997-7302 jsoule@sportsonesource.com Winter Inspires February Outdoor Sales Growth Boulder, Colo., ...read more

Winter Provides More Lift to February Outdoor Sales

FOR IMMEDIATE RELEASE For more information contact: Avery Stonich Outdoor Industry Association 303.327.3511 astonich@outdoorindustry.org Jen Soulé The SportsOneSource Group 303.997.7302 jsoule@sportsonesource.com Winter Provides More Lift to February Outdoor Sales ...read more

Outdoor Product Sales Fall Slightly in February

FOR IMMEDIATE RELEASE Media contacts:
 Avery Stonich Outdoor Industry Association 303.327.3511 astonich@outdoorindustry.org Paul Gagner The SportsOneSource Group 303-997-7302 pgagner@sportsonesource.com
 Outdoor Product Sales Fall Slightly in FebruaryHopeful Signs Appear ...read more